AI
Tracking Marketing ROI for Generative AI Lags Behind Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders. READ FULL STORY

Branding/Marketing
Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch
For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social. READ FULL STORY

Data & Analytics
Measuring What Matters: 5 Steps for Smarter Marketing Investment
We look at an approach to measuring marketing performance that combines media mix modeling, scenario planning and incremental testing. READ FULL STORY

AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI. READ FULL STORY

Social
Consumer App and Online Usage: TikTok, Facebook, Threads, Search
TikTok’s hold on U.S. consumers is a clear takeaway from Meltwater’s U.S. Digital 2025 report. But other online platforms come out on top for product research. READ FULL STORY

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