Social
Consumer App and Online Usage: TikTok, Facebook, Threads, Search
TikTok’s hold on U.S. consumers is one the key findings from Meltwater’s Digital 2025 report for the U.S., having topped the lists for greatest consumer spend, average time spent per user and average number of monthly sessions. READ FULL STORY

Acquisition
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council's inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux. READ FULL STORY

Marketers
Meet the 2025 Chief Marketer Top Women in Marketing
Chief Marketer's Top Women in Marketing program celebrates the most impactful brand marketers, agencies and partners making waves across the industry. Meet 2025's standouts. READ FULL STORY

AI
Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy. READ FULL STORY

Brands on Fire
Brands on Fire: Dogfish Head Founder Talks Grateful Dead Beer Collab, Music Partnerships and Beverage Trends
Dogfish Head Brewery founder Sam Calagione dishes on the Grateful Dead Juicy Pale Ale collab, beverage trends and marketing inspiration. READ FULL STORY

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