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Sponsored by: 1 Conversations New Sunbit CMO Shachar Scott Talks Fintech, Brand Trust and Marketing Leadership We spoke to the marketing chief about her pivot to fintech, brand building at scale, the importance of establishing and nurturing trust, and why it’s critical for marketing leaders to remain in a perpetual state of learning. READ FULL STORY […]

Sponsored by: After fielding a consumer survey and observing new insights, supplement brand Thorne launched a marketing campaign that focuses on the brand’s differentiators rather than product outcomes. Chief Growth Officer Mary Beech shares why the company shifted its focus, new ways it’s acquiring consumers through experimentation, and the brand’s approach to influencer marketing. The new CMO […]

Sponsored by: 1 Campaigns Thorne Shifts Marketing Message Strategy Away From Product Focus After a consumer survey, supplement brand Thorne launches a new marketing campaign that focuses on the brand’s differentiators rather than product outcomes, Chief Growth Officer Mary Beech shares. READ FULL STORY 2 AI Five Structural Repairs for Marketing Organizations to Pass the […]

Sponsored by: Wedding planning platform The Knot Worldwide is among the handful of brands piloting ads in OpenAI’s ChatGPT agentic AI chat platform. And Jenny Lewis, Chief Marketing Officer and President of Global Media Solutions at The Knot, is pleased to have “a seat at the table” in shaping this product and getting a first […]

1 Shopper/Retail The Knot Says ‘I Do’ to ChatGPT Ads Pilot The Knot Chief Marketing Officer Jenny Lewis shares goals for the ChatGPT ads pilot, how the brand plans to target consumers and how the company first got involved. READ FULL STORY 2 AI Meet Yeti Boo, the AI Bigfoot Helping KANE Footwear Rethink Influencer […]

Sponsored by: NFL quarterback Kirk Cousins appreciates a value haircut at Great Clips. So the hair salon’s marketing team is using the organic praise to its advantage. Its recent promotion featuring Kirk Cousins and Jesse Palmer drove an 11.6% increase in sales, in fact. The salon’s new VP of Marketing shares the highlights and strategy behind […]

NFL quarterback Kirk Cousins appreciates a value haircut at Great Clips. So the hair salon’s marketing team used the organic praise to its advantage. Its recent promotion featuring Cousins and Jesse Palmer drove an 11.6% increase in sales, in fact. The salon’s new VP of Marketing shares the highlights and strategy behind the campaign. Land O’Lakes, a […]

1 Branding/Marketing Land O’Lakes CMO Aims to Change Rural America’s Image Land O’Lakes, a multi-billion-dollar cooperative of farmers, sponsors a stock image collection and launches a toolkit for the entertainment industry to help portray rural America as a vibrant community. READ FULL STORY 2 Branding/Marketing How Oura Is Bringing its Wearable Story to the Olympics […]

As American Olympic athletes bring home the gold at the Milan Cortina Winter Olympics, Team USA is tapping into Oura Ring’s health, fitness and wellness tracking insights to support training and competition regimens. The health tech company’s smart ring became the official wearable of Team USA at the Winter Games, a partnership that extends to LA28, […]

1 Brands on Fire Brands on Fire: L'Oréal's Chief Creative on Tapping Kevin Durant as CeraVe's 'New Face of Legs' We spoke with L'Oréal's Chief Creative Officer Adam Kornblum about CeraVe's viral skincare campaign featuring NBA superstar Kevin Durant — and his legs. READ FULL STORY 2 Branding/Marketing Milani Cosmetics Touts Quality Ingredients in New […]