TIME WARNER CABLE:
Stamford, CT, tapped Source Marketing, Westport, CT, for retail marketing of digital cable, HDTV and DVRs via consumer electronics chains such as Best Buy and specialty stores. Time Warner steps up retail marketing as retailers add subscription services (such as wireless and broadband) to their product offerings. Campaigns will tie in with electronics brands such as Pioneer.
BMW: this month will offer SIRIUS satellite radio systems as both a factory option on 2004 5 Series sedans and as a dealer installed accessory in February. The system can be installed as a factory option for $595, which includes a one-year pre-paid subscription plus two bonus months of free SIRIUS service and free activation. BMW is the first premium automobile manufacturer to offer SIRIUS satellite radio and it is currently available on other 2004 models.
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