FAMOUS FOOTWEAR: has been creating awareness of its new Manhattan store with a promotion involving 100 area dry cleaners. Customers picking up their clothes from the cleaners receive them in a customized dry cleaner bag with a hang tag featuring a coupon and the address of the new store, which opened in April. Some 250,000 customized bags with coupons are slated to be given away this month. In a previous promotion used to generate awareness for the New York store, living mannequins stood atop five-foot pedestals set up in Penn Plaza in New York City clad only in body suits and the season’s hottest footwear. GMR Marketing, Milwaukee, handled both promotions.
KLUTZ: creator of activity products for kids, has launched a Summer Boredom-Busters promotion that runs from now through July 31. Consumers who buy any two Klutz activity books will receive a coupon redeemable for two free tickets to a movie of their choice.
DISCOVERY KIDS: will give children visiting Applebee’s restaurants this summer a Discovery Kids activity booklet and collectible plastic cup themed with Kenny the Shark and Tutenstein, characters from Discovery Kids’ real world animated series known as RealToons. The partnership runs through September. EastWest Creative, New York City handles.
RADIO DISNEY: and Music Choice have partnered to bring Radio Disney programming to digital cable and satellite TV homes and cable-modem subscribers beginning July 7.
Network
