NUTRI-LAWN: is offering homeowners a chance to spruce up their backyards with its lawn makeover sweepstakes. The “Backyard of Your Dreams Sweepstakes” invites consumers to win a free lawn makeover by registering online at Backyardofyourdreams.com or via mail. The grand prize, valued at more than $6,500, includes a lawn makeover, a Napoleon stainless steel gourmet grill and a Homecrest patio furniture set. The sweepstakes runs through May 15.
AVON PRODUCTS, INC.: has partnered with Sara Lee Corp. to sell intimate apparel. U.S. Avon reps will sell Sara Lee’s Playtex and Bali bras and other garments beginning in the third quarter.
CHECKERS DRIVE-IN RESTAURANTS: has extended its category-exclusive sponsorship of the IRL’s Indianapolis 500 and NASCAR’s Brickyard 400 with the Indianapolis Motor Speedway through the 2009 race season. The sponsorship includes in-store race-branded promotions, motorsports-themed training and incentive programs for its employees and franchisees, and charitable contributions.
CREATIVE MARKETING ALLIANCE: Princeton, NJ, hired Joe D’Angelo as account executive, a new post. He had been director-marketing and public relations for the New Jersey Better Business Bureau.
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