BLOOMINGDALE’S: celebrates Father’s Day with a poker tournament led by poker consultants to the stars Johnny Marinacci and Mike Scelza. The June 16 event is sponsored by Excalibur Electronics, which markets hand-held games including the World Series of Poker line. Shoppers at the New York City Bloomingdale’s on 59th and Lexington Ave. can join in at three nine-player tables, where Marinacci and Scelza—who have consulted on The Sopranos and Rounders—give tips to players. One winner gets a 2005 Collector’s Edition Chip Set from Excalibur’s World Series of Poker line; all players get a free deck of Official World Series of Poker playing cards; Excalibur will have its handheld games, chip sets and poker-related electronics on display during the event.
CREATIVE MARKETING ALLIANCE: Princeton, NJ, has added four clients across several disciplines: American Bank Note Holographics (p.r.), Fraud Prevention Network (branding, promotions), Lamina Ceramics (advertising) and Lawyer Links (advertising, direct mail, p.r.).
PEPSI-COLA NORTH AMERICA: will be the beverage supplier for Metromedia Restaurant Group, the operator of Ponderosa and Bonanza Steakhouses, Bennigan’s and Steak & Ale restaurants.
COCA-COLA: has signed a deal to be the official soft drink of ESPN Zone nationwide. The Walt Disney Co. operates eight of the sports-themed restaurants across the country.
COPA TECATE 2005: a major Hispanic amateur soccer tournament, has launched a Web site, Copatecate.com, where fans and players can get game schedules, playoff standings, game-play photo gallery and other tournament news. The event has more than 43,000 participants playing in 22 U.S. cities.
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