WISE FOODS: teams up again with Modell’s Sporting Goods for a back-to-school sweeps awarding a grand-prize trip to Cable Beach Resort in the Bahamas. Bursts on packs of Wise All Natural, Honey BBQ and cheese doodles snacks send consumers online to enter. Wise and Modell’s ran a baseball-themed joint sweepstakes earlier this summer in the Northeast (PROMO Xtra, June 5, 2006). Cohen Friedberg Associates, Framingham, MA, handles promos for Kennesaw, GA-based Wise.
MATTEL BRAND CONSUMER PRODUCTS: has signed the Children’s Apparel Network as its master licensee for Barbie apparel in the U.S. The first collection will launch in spring 2007, with Barbie sportswear, activewear, outerwear and swimwear in girls’ sizes 2 through 16. Barbie apparel will be available at department stores, specialty, mid-tier and mass market retailers. The line will range from $10 to $60.
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