HYUNDAI MOTOR AMERICA: has launched a new Spanish-language ad campaign themed “Respect.” The campaign is set to break its third ad in September. The first began airing just prior to the World Cup games. The second spot, “Train,” is symbolic of a powerful force stopped by the presence of a Hyundai Sonata. The force is a train moving steadily across the tracks until it comes to a complete halt. Passengers look around to see flashing lights and a lowered gate have stopped the train to let the Hyundai Sonata pass. Del Rivero Messianu created the spots. The campaign is the first for the agency, which took over as Hyundai’s Hispanic agency of record, last February.
BEN AND JERRY’S: has added a new product to grocery and convenience stores—milkshakes. The ice cream maker is rolling out three new milkshake flavors in eight-ounce bottles, including Cherry Garcia, Chunky Monkey and Chocolate Fudge Brownie, in stores nationwide. The company will donate 1% of net milkshake sales to Clean Air-Cool Planet, a non-profit organization dedicated to implementing global warming solutions. To promote the beverage, Ben & Jerry’s will take over the Daryl Roth Theatre in New York City’s from Aug. 11-27. Visitors will receive free milkshakes while experiencing a sensory immersion in each flavor. The Cherry Garcia lounge will let visitors relax in a funky setting while a masseuse offers chair massages. The Chunky Monkey Oasis lets consumers cool off in a tropical setting with rope swings and banana trees, while visitors can soak up the chocolate aroma from the Chocolate Fudge Brownie Zone.
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