THE CHILDREN’S ADVERTISING REVIEW UNIT: of the Council of Better Business Bureaus, Inc., has found that an ad for Activision Publishing Inc.’s video game Over the Hedge, is misleading to children. The ad, which aired on Nickelodeon, showed a mock newscast that CARU said could mislead children to think that it was editorial content as opposed to advertising. CARU recommended that all future advertising directed to children be clearly disclosed as such. The ad stopped running May 18 and Activision said it had no plans to run it further.
DISNEY CONSUMER PRODUCTS: is rolling out a new line of high-end Classic Disney and Walt Disney Signature products for infants. The new collection, which will feature scenes from Disney’s stories and characters, will include cashmere blankets, hooded robes and mittens, bibs and burp clothes, organic cotton tees, cardigans and casual separates. The collection will roll out at exclusive boutiques and high-end department stores, including Bloomingdale’s and Nordstrom this fall.
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