CLASSMATES.COM: is dangling a 2007 Corvette Coupe in a sweeps to drive visitors to the site between Nov. 6 and Dec. 19, 2006. Those who sign up for a free Basic or Gold membership and post a photo or bio get entered into the Now and Then Corvette Sweepstakes and drive off in the Corvette of your choice. Participants that prefer a classic Corvette can opt for $25,000 in cash instead of the 2007 vehicle.
PATHMARK STORES: next month will begin carrying Wild Oats-branded organic goods in Pathmark’s 141 supermarkets in New York, New Jersey and Philadelphia. It’s an unusual distribution agreement between two grocery chains: Carteret, NJ-based Pathmark and Boulder, CO-based Wild Oats, which operates 114 natural foods stores in 24 states. The deal gives Pathmark an established brand in the fast-growing organic segment, and helps Wild Oats build brand recognition as well as distribution. The line includes several hundred items.
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