More than 150 stores and three New York City media outlets collaborate on a month-long promo dubbed New York City Shop & Save.
The New York Daily News, New York 1 News and NY1 Noticias will run a 160-page shopping guide in Sept. 14 editions, with another 100,000 copies to be distributed at public transportation hubs. A sweepstakes, radio ads, billboard trucks and skywriting support.
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