BLOOM SUPERMARKETS: on Nov. 15 will sponsor an attempt to break the Guinness World Record for most couples kissing simultaneously at Furman University’s Paladin Stadium in Greenville, S.C. The Bloom attempt, dubbed “Kissletoe 2008,” will be the featured halftime event during the Paladins’ final home football game, against archrival Georgia Southern University. The game will be televised to approximately nine million viewers on Fox Sports’ FSN South, kicking off at 3 p.m.

NIKE: has named John Hoke as vice president, global footwear for the Converse brand. He will oversee the management, design, development and innovation for Converse. He previously was vice president of global footwear design for the Nike brand, a post he held since 2003.

CUMBERLAND FARMS: is offer ing free cups of coffee on New Year’s Eve to its customers. The give away will be available from 5 p.m. Dec. 31 to 5 a.m. Jan. 1 in stores across the Northeast and Florida, except those with Dunkin’ Donuts service.

HEELEYS: is helping promote the DVD release of “High School Musical 2” with a sweepstakes. To enter the “HSM2 Fab-U-Lous Sweepstakes,” kids register at http://www.DisneyMovieRewards.com/HSM2 for a chance to win prizes, including a private screening of “High School Musical 3,” a Heelys gift package of Heelys skate shoes, a backpack, a hoodie, and other gear. The company is also inserting a $3.00 off good on the purchase of the DVD in select boxes. Coupons will also be distributed at regional Team Heelys events across the nation throughout December and January. The sweepstakes runs through April 30. Online marketing supports the sweepstakes, which Buena Vista Home Entertainment is handing.