MRM Partners Worldwide, a relationship marketing firm based in New York, has made several promotions. Steven Woolford was named worldwide managing director for Zentropy Partners; Michael Hughes was promoted to North America regional director; and Jane Tubb was tapped to be Asia Pacific regional director. All of these are newly created positions.

Woolford was previously executive vice president and managing director of Zentropy Partners Los Angeles. In his new position he will lead Zentropy’s six primary offices in Frankfurt, London, New York, Minneapolis, Los Angeles and Sydney; and further integrate 22 additional offices in Europe, Asia Pacific and Latin America.

Hughes was MRM Partners Worldwide Group Account Director for Microsoft, and was responsible for managing Microsoft’s relationship marketing efforts in the consumer, small business, medium business and enterprise segments. In his new position, Hughes will manage offices in Los Angeles, New York, Princeton, NJ, San Francisco, Seattle, Toronto, Minneapolis, Detroit, Dallas, and Kansas City.

Previously, Tubb had been group managing director for BBDO Clemenger Direct Ltd. Tubb now oversees MRM Partners Worldwide offices in Bangalore, Bombay and New Delhi, India; Hong Kong, China; Seoul, Korea, Singapore; Sydney, and Tokyo.

Woolford, Hughes and Tubb will all report directly to Pamela Maphis Larrick, MRM Partners Worldwide CEO. The new appointments are effective immediately.

MRM Partners Worldwide, a relationship marketing firm based in New York, has made several promotions. Steven Woolford was named worldwide managing director for Zentropy Partners; Michael Hughes was promoted to North America regional director; and Jane Tubb was tapped to be Asia Pacific regional director. All of these are newly created positions.

Woolford was previously executive vice president and managing director of Zentropy Partners Los Angeles. In his new position he will lead Zentropy’s six primary offices in Frankfurt, London, New York, Minneapolis, Los Angeles and Sydney; and further integrate 22 additional offices in Europe, Asia Pacific and Latin America.

Hughes was MRM Partners Worldwide Group Account Director for Microsoft, and was responsible for managing Microsoft’s relationship marketing efforts in the consumer, small business, medium business and enterprise segments. In his new position, Hughes will manage offices in Los Angeles, New York, Princeton, NJ, San Francisco, Seattle, Toronto, Minneapolis, Detroit, Dallas, and Kansas City.

Previously, Tubb had been group managing director for BBDO Clemenger Direct Ltd. Tubb now oversees MRM Partners Worldwide offices in Bangalore, Bombay and New Delhi, India; Hong Kong, China; Seoul, Korea, Singapore; Sydney, and Tokyo.

Woolford, Hughes and Tubb will all report directly to Pamela Maphis Larrick, MRM Partners Worldwide CEO. The new appointments are effective immediately.