Victoria’s Secret has one. So do Sears, Best Buy, Target and Barnes & Noble. If you, too, are thinking of a mobile commerce site, here are some tips to keep in mind, courtesy of Linda Bustos, emerging media analyst for e-commerce software provider Elastic Path:
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If your shoppers are hunters, not browsers, and know what they want, you can follow Best Buy and strip your site down to a search box, store locator and customer service number. (But make sure you optimize your search to allow for misspellings!)
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On product pages, don’t pare away all the rich content. Sears2Go.com offers descriptions that expand with a click — and include user ratings, a powerful tool.
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For transactional sites, design in a clear guest checkout option; forced registration is even tougher on the average mobile device.
