Moroch Adds Five McDonald’s Co-ops to its Roster

McDonald’s has named Moroch Partners as its agency of record for five additional co-ops, bringing the total number of co-ops it handles to 54.

The new accounts include the Rocky Mountain Advertising Co-op Association, Southern Colorado Co-op, Milwaukee Co-op, Greater Northwest Florida Co-op and Southern Arizona McDonald’s Owners Association.

To manage some of the work, Moroch is opening several offices. One in Denver where strategic counsel, media planning and buying, and promotional event activation will be handled for the Rocky Mountain and Southern Colorado co-ops.

Senior Account Director Cheri Wood will handle both Colorado assignments will help from a support team based at the agency’s headquarters in Dallas.

Offices will also open in Milwaukee and in Panama City, FL, Beach to handle McDonald’s locations in those areas. The Albuquerque, NM, office will oversee work for the Southern Arizona McDonald’s Owners Association.

“Moroch’s passion for the McDonald’s brand is unparalleled, and that comes through with steadfast results in more local McDonald’s markets than any other agency,” said Bob Charles, president of the Rocky Mountain Advertising Co-op Association. “Their unique approach to connecting our brand and our restaurants with our consumers—in each local market—makes them a perfect fit for our co-op’s needs.”

In addition to McDonald’s, Moroch’s other clients include, Midas, Mrs Baird’s Bread, DFW International Airport, National Osteoporosis Foundation, Mattress Giant and The Travel Channel.

Moroch [http://www.moroch.com] ranked No. 31 on the 2008 Promo 100 with 2007 revenue of $31.6 million.