The M&Ms brand has been running a promo that lets people vote for their favorite M&Ms character.
To add some excitement to the campaign, M&Ms has now partnered with music superstar Sean “Diddy” Combs to get even more people to cast a vote.
Diddy will produce a special event in New York City and people will cast a vote for which color of M&Ms—red, green, yellow, orange or blue—the event will be produced in.
The winner and 20 friends can win by registering for the “Party Like Diddy” sweepstakes.
Diddy will also meet the winner in advance to help plan the party. The promo ends July 6.
Players can also win other prizes including a $50,000 cash prize, a special M&M’S branded guitar and a $25 M&M’S Discover debit card, among other prizes.
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