Miller Brewing Co. has named interactive agency Studiocom for online work.
The Atlanta-based agency’s work will include Web site development and digital support for guerrilla campaigns and on-premise efforts.
Keary Phillips, associate relationship marketing manager at Miller Brewing said Studiocom was selected for its creative strength and “solid” experience in the beverage industry.
Studiocom plans to work with Miller’s other agencies to incorporate interactive components into new product launches.
“We understand that our target consumer demographic is spending an incredible amount of time online,” Phillips said in a statement. “As a result, we are relying more heavily on the interactive and viral strategies to help build our brands and ultimately drive sales.
