Milwaukee-based Midwest Airlines is launching a new marketing campaign highlighting the company’s commitment to customer care.
The “It’s What Care Means” campaign, part of the airline’s 20th anniversary promotions, will continue through 2004, and will utilize direct marketing, television, radio, print, outdoor advertising and public relations events.
A special anniversary-related promotion offers a $20 discount on 20 specific routes for travelers flying during June. The airline is also sponsoring a “20-Day Flyaway” contest in conjunction with 620 WTMJ radio.
Network
