MemberWorks, Stamford, CT, which provides customer-loyalty programs, has formed a joint marketing relationship with MyPoints.com.
Under the agreement, MyPoints.com will reward members of its direct marketing services for enrollment in a wide range of MemberWorks programs. Points earned by MyPoints members may be redeemed for products and services such as frequent-flyer miles and other awards from more than 50 awards providers.
MyPoints is a developer of Internet direct marketing and loyalty infrastructure.
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