New York-based Lockard & Wechsler Direct has partnered with Los Angeles-based Time Prophets to form Lockard & Wechsler West, a media planning and buying for the infomercial industry.
The agency will retain the staff and resources of Time Prophets, which managed over $200 million in infomercial media billings over the past five years.
Time Prophets was formerly a division of Thane International. Lockard & Wechsler Direct, founded in 1967, is a full service direct marketing agency with $150 million in annual media billings.
Former Time Prophets president, Leeann Johnson will head up Lockard & Wechsler West. Suzanne Clark will continue as executive vice president.
