Catalogers need to focus on what is really important to their brand for driving both sales and long term growth, according to Charles Silver, vice president of marketing, Bloomingdales Direct.
Silver and several other catalog pros spoke on a panel about catalog brand growth tips Friday at the New England Mail Order Association’s spring conference in Cambridge, MA.
As an example, Silver cited Eastwood, an automotive cataloger. In 2000, the company had six business areas
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