NEW TO MARKET LISTS
–Catholic Greeting Card Buyers at E-Mail Address
This file offers 55,341 last-12-month direct mail sold buyers, 65% of whom are female.
Selections: Gender, age, income, presence of children, ethnicity, lifestyle, state/SCF/ZIP
Price: $150/M
Contact: Trinity Direct, Rosanne Simmons (973-283-3600; [email protected])

–Digest International Opportunity Buyers
In April, 2,694 individuals sourced from direct mail and space paid $32 to buy a work-from-home program.
Selections: Gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Paula Dazi (845-620-6300 ext. 349; [email protected])

UPDATED LISTS
–Palm Beach Jewelry Enhanced Mail Order Buyers
In the past month, 78,103 credit card-sold individuals purchased from this catalog.
Selections: Gender, amount purchased, age, income, presence of children, dwelling type, length of residency, marital status, ethnicity, third-party blow-ins, state/SCF/ZIP
Price: $110/M
Contact: Adrea Rubin Marketing Inc., Pat Seipp (646-487-3777; [email protected])

–Serious Collectors
Named here are 217,100 collectors of stamps, coins, sports memorabilia and other objects; the soruce is space ads.
Selections: Area code, Congressional district, county code, recency, phone numbers, product, purchase amount, gender, state/SCF/ZIP
Price: $80/M
Contact: Charles Moore Associates (215-355-6084; [email protected])

SPECIALS
–SPECIALS
Jerry Baker is offering apparel mailers a $70 per thousand test rate with a $10 per thousand cap on non-enhanced selects. Contact: Direct Media Inc., Matt Muskiar (203-532-2445; [email protected])

* Wildlife Education Children’s Enhanced
* Eastbay Catalog Blow-in
* Grand Magazine
* Reader’s Digest Gardening
* test

NEW LISTS

Wildlife Education Children’s Enhanced
This master file is comprised of 482,120 subscribers to the children’s magazines Zoobooks and Zootles. Agents, direct mail, insert media and the Internet are the sources. The file has been enhanced with Infobase consumer demographic data from Acxiom, including lifestyle information.
Selections: Hotlines, source, adult’s/child’s age, presence/number of children, income ranges, Lifetrait, mail order buyers, donors, religion, ethnicity, gender, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]

Time Inc. Corporate Database Segments
New list segments have been assembled from Time Inc.’s corporate database of 41 million magazine subscribers. Data cards have been released for lists that identify individuals with crafts and hobby interests (11.9 million names) and outdoors enthusiasts (7.5 million names) and 16 other categories. The source is direct mail and lifestyle and demographic data enhancements from Equifax.
Selections: Hotlines, gender, source, category, state/SCF/ZIP
Price: $95/M
Contact: RMI Direct Marketing Inc., Sanso Ly (203-825-4614; [email protected])

NEW INSERT MEDIA

Eastbay Catalog Blow-in
Footlocker Inc.’s Eastbay catalog division now offers selections for blow-in inserts. Bind-in inserts and on-page advertising are also accepted. Some 80 million catalogs are mailed annually to athletic individuals. Inserts must be 3 by 3 inches to 6 by 8 inches. Offers for credit cards cannot be approved.
Selections: Demographics, interests
Price: $35/M
Contact: Zed Marketing Group, Kathy Rakosky (405-348-8145; [email protected] )

Keepsake Quilting PIP
New Track LLC has started has package insert program for the Keepsakes Quilting catalog. Some 115,000 packages are shipped annually Up to six inserts will be collated inside a 6 by 9-inch envelope placed insides packages. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to a quarter ounce.
Price: $49/M
Contact: List Process Management Inc., Susan Fritz (212-517-8550, ext. 12; [email protected])

NaturMed PIP
NaturMed Inc. has introduced a package insert program. Some 18,000 packages are shipped monthly to purchasers of health products and dietary supplements. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to a quarter ounce.
Price: $65/M
Conrad Direct, Jenifer Gluckman (201-567-3200, ext. 3031; [email protected]

UPDATED LISTS

Grand Magazine
Circulation for this grandparent’s magazine recently increased by 14% and another large increase is anticipated this year. The most recent last-12-month count exceeds 68,000. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Rob Odri (609-580-2974; [email protected])

SPECIALS!

Reader’s Digest Gardening
A 10% price discount is being offered to mailers who test the Reader’s Digest Gardening list though the end of July. Records are available for 127,865 English-speaking Canadians. Contact Cornerstone Group of Companies, Lynda Robinson (415-932-9555, ext 117; [email protected])