Listline e-Newsletter 4/30

Posted on by Chief Marketer Staff

LIST MANAGEMENT CHANGES
–African American MO Buyer Baby Boomers
SMD Media Services has won management of this file, which names 885,000 direct mail- and phone survey-sourced individuals between ages 45 and 60. Concepts for Children was the prior manager.
Selections: Age range, homeowner, household income, presence of children, state/SCF/ZIP
Price $85/M
Contact: SMD Media Services Inc., Laurie DeLuca (845-279-6536; [email protected])

NEW TO MARKET LISTS
–Give and Let Give Donors E-Mail
More than 4.8 million individuals have consented to receive marketing materials online.
Selections: Demographics, recency, gender, state/SCF/ZIP
Price $150/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])

–Infolio Business Match Master File
This file names 9.3 million addresses of businesses of all sizes derived from multiple sources.
Selections: SIC code, sales volume, employee size, job title/function, state/SCF/ZIP
Price $85/M
Contact: List Services Corp., Dana Ventura (203-743-2600; [email protected])

INSERT MEDIA
–MovieGoods Package Insert Program
This program offers marketers the opportunity to place inserts in about 50,000 packages per year.
Price $60/M
Contact: Infinite Media, Jeffrey Hudes 914-949-1547 ext. 125; [email protected])

UPDATED LISTS
–A Lady’s Night Out: Women 21+
Named here are nearly12.6 million confirmed opt-in women who’ve been tracked and surveyed on their lifestyle choices.
Selections: Age range, demographic, domestic, foreign/international, state/SCF/ZIP
Price $120/M
Contact: Lead Me Media, Rob Clouse (888-445-3282; [email protected])

Listline e-Newsletter 4/30

Posted on by Chief Marketer Staff

* AmMed Direct Diabetes Care
* High Plains Bison Catalog Buyers
* NewTier College Football
* Hollywood Profiles
* Forensics Laboratory Equipment
* Magazine Me
* Linda Huntoon Is List Leader of the Year
* Short Cuts

NEW LISTS

AmMed Direct Diabetes Care
This master file identifies 628,684 who responded to an offer from AmMed Direct over the last 12 months to receive free products for diabetics. Eighty percent are women. They received a meal-planning guide, dessert cookbook, personal logbook and a copy of the Diabetes Directions newsletter. Direct mail and DRTV are the sources.
Selections: Hotlines, gender, age 65-plus, state/SCF/ZIP
Price: $135/M
Contact: Specialists Marketing Services Inc., Cheryll Conner (201-865-5800, ext. 2512; [email protected])

High Plains Bison Catalog Buyers
Golden Bison Co.

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