LIST MANAGEMENT CHANGES
–Cable Kids Buyers
SMD Media Services has taken over management of this file, which names 690,725 families who responded to a direct response TV ad or billing insert offer for children’s products from their local cable companies. Concepts for Children was the previous manager.
Selections: Gender, homeowner, household income, Nielsen county, state/SCF/ZIP
Price: $85/M
Contact: SMD Media Services Inc., Laurie DeLuca (845-279-6536; [email protected])

NEW TO MARKET LISTS
–Extreme White Tooth Whitening Buyers
Named here are 162,784 Internet-sourced individuals who’ve taken a one-month trial of this continuity club product.
Selections: Gender, age, income, lifestyle, ethnicity, state/SCF/ZIP
Price: $80/M
Contact: True North List Marketing, Lynn Starr (203-459-4348 ext. 305; [email protected])

–Professors PCS
More than 1.4 million professors at two- and four-year schools are named on this newly-available compiled file.
Selections: Phone numbers, business/industry type, contact name, demographic, fax number, headquarters/branch, number of employees, office size, sales volume, specialty area, state/SCF/ZIP
Price: $75/M
Contact: PCS Mailing List Co., (978-532-7100 ext. 110; [email protected])

UPDATED LISTS
–Magnificat Enhanced Subscribers
Five new demographic enhancements have been added to this file of 128,869 direct mail-sold subscribers to a Roman Catholic prayer guide.
Selections: Age of respondent, presence of children, age of child, lifestyles, ethnicity, gender, state/SCF/ZIP
Price: $105/M
Contact: Trinity Direct, Joy Jacobs (973-285-3600; [email protected])

–Terry Precision Cycling
Reach 54,310 direct mail-sold mostly female buyers of bicycles and apparel from this catalog.
Selections: $100+ buyers, $50+ buyers, average purchase amount, last purchase amount, state/SCF/ZIP
Price: $100/M
Contact: All That Marketing, Jim Hall (405-608-2340; [email protected])

IN THE NEWS
–Direct Network President David Nussbaum Dies
By Larry Riggs
David Nussbaum, founder and president of Direct Network Inc., died last weekend of a heart attack, according to Monica Feinstein, an account executive with his firm. He was 50 years old.
Nussbaum founded Direct Network, a North Brunswick, NJ-based list brokerage and direct response ad agency, in 1994. Before that he worked for CAMA/George-Mann Associates and Prescott Lists. He began his career in 1979 as a clerk in the list brokerage department at Names Unlimited and by the time he left he was a database manager.
He had been a board member of the Direct Marketing Club of New York since 2008.
He is survived by a son Joshua and a daughter Samantha.
Donations can be made in his name to the American Heart Association.

* InteliMap List Group
* HomeData New Homeowners
* Olive Juice
* Corrections Forum/Courts Today
* Feeling Lucky America
* My Search Engine Web Store Opportunity Buyers
* Home Warranty Expert
* Reed Joins Co-registration Network

LISTS UNDER NEW MANAGEMENT

InteliMap List Group
MeritDirect was named list manager for InteliMap Inc., a firm that tracks purchases made by government employees issued SmartPay credit cards. Separate files identify those authorized to buy communications and construction products and industrial, medical and office supplies. Counts range from 30,000 to more than 100,000. ALC Data Management had been handling this data.
Selections: Top vendor, SIC code, state/SCF/ZIP
Sample usage: National Business Furniture, Hewlett-Packard, Rand Materials, Consolidated Plastics, K-Log, Browncor, MSC Industrial
Price: $190/M
Contact: MeritDirect, John Ganis (914-368-1024; [email protected])

HomeData New Homeowners
Estee Marketing Group Inc. is now manages three files of homeowners for HomeData Corp. Some 2.1 million Hispanic, 1.4 million Spanish-speaking and 805,000 African-American homeowners are listed. Data is derived from property deed transfers. Infinite Media was the former manager.
Selections: Dwelling type, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])

Olive Juice
Boutique List Services is managing a list of 17,698 buyers for Olive Juice, a catalog and Web marketer of children