* BNP Media Postal and E-mail Files
* CMP Media Technology Lists
* Western Interiors and Design
* Alzheimer’s Disease Research
* Natural Home and Garden
* Society of Manufacturing Engineers International
* EBags Travel and Fashion Accessories Enhanced
* DRD Prize Report Buyers
* Corrections
LISTS UNDER NEW MANAGEMENT
BNP Media Postal and E-mail Files
BNP Media has chosen Edith Roman Associates and its affiliate ePostDirect to manage its postal and e-mail files, effective Jan. 1. The appointment includes the new-to-market BNP Media Master File with nearly 1.2 million postal records, 954,128 records with telephone numbers and 268,106 e-mail addresses that’s slated for launch on Jan. 3. Numerous lists for individual publications across 50 industries are available. Some of these include Adhesives and Sealants Industry, Appliance Design, Assembly Magazine, Dairy Foods, Food Engineering, Industrial Paint and Powder, Process Heating and World Trade. DM2 was the prior list manager.
Selections: One per site, job function/title, business/industry, number of employees, hotline, gender, province, state/SCF/ZIP
Sample usage: American Express, American Van Equipment, Apple Computer, GE, Get Motivated Seminars, Harvard Business Review, Hitachi, Learning Tree International, Lockheed Martin Energy Systems, MCI, National Pen, Primera Technology Inc., R S Means Company Inc., Red Wing Shoe Co., SAP America, Texas Instruments, U.S. Postal Service, Verisign, Xerox (various individual BNP files)
Price: $130/M (postal master file base); $275/M (e-mail)
Contact: Edith Roman Associates Inc., Robert Liska at 845-731-2726 or robert.liska@edithroman.com (postal files) and ePostDirect, Shawn Kingston at 845-731-3828 or shawn.Kingston@epostdirect.com (e-mail files)
CMP Media Technology Lists
MeritDirect assumes management of the CMP Media’s technology list portfolio on Jan. 1. More than 2.3 million postal and 751,058 e-mail addresses are available. The appointment covers numerous lists of technology professionals and databases. Canadian names are available. This appointment was first announced in November. (Listline, Nov. 17). New technology list segments and enhancements are planned.
Selections: Job function, operating systems, primary business, products specified, sales/revenue, markets targeted, programming languages, number of employees, state/SCF/ZIP
Price: $250/M (postal file); $400/M (e-mail file)
Contact: MeritDirect, John Ganis at 914-368-1024 or jganis@meritdirect.com
Western Interiors and Design
Statlistics has been appointed manager of the Western Interiors and Design magazine list, effective Jan. 1. Three-quarters of these 125,000 subscribers are women. Subscribers’ median age is 53. Their average income is $129,000. ALC Data Management was the prior list manager.
Selections: Hotlines, gender, gift giver, state/SCF/ZIP
Sample usage: Advanced Magazine, American Direct Marketing, Architectural Digest Solutions, Arizona Highways, Berkshire Direct Inc., Billian Publishing, Conde Nast Publications, Design Within Reach, Doubleday Select Inc., Dow Jones, Dwell Magazine, Forbes, Hachette Filipacchi Magazine, Hearst Magazines, Martha Stewart Living, M.D. Anderson Cancer Research, Metropolis, New Mexico Magazine, New York Times, Pendelton, Phoenix Home and Garden, Phoenix Magazine, Plow and Hearth, Primedia Marketing Services, San Diego Home/Garden Life, Santa Fean Magazine, Southern Progress Corp., Western Lifestyles
Sample tests: American Indian College, Brant Publications, Calistoga Ranch, Cheng Design, Cities West Publishing, Cowboys and Indians, Crate and Barrel, Denver Botanical Garden, Houdini Inc., Loreto Bay Co.
Price: $105/M
Contact: Statlistics, Brian Manning at 203-778-8700, ext. 139 or b.manning@statlistics.com
Alzheimer’s Disease Research
Commonwealth Lists has been appointed manager of the Alzheimer’s Disease Research list. Segments offered include 433,000 donors who contributed $5 or more in the last 12 months. This file is available for exchanges and limited rentals. Direct mail is the source. All American List Corp. was the prior list manager.
Selections: Hotline, $10-plus donors, gender, state/SCF/ZIP
Price: $80/M (base)
Contact: Commonwealth Lists, Sara Holt at 703-273-3231 or sholt@commonwealthlists.com
Natural Home and Garden
Ogden Publications Inc. recently named ALC Data Management to oversee the Natural Home and Garden magazine list. A universe of 19,155 names is available. Eighty percent of subscribers are women, median age 46, with a $76,000 median household income. No telemarketing is allowed. This file was formerly managed in-house by Interweave Press LLC, which recently sold the publication to Ogden.
Selections: Hotlines, paid, source, gender, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Rich DiVirgilio or 914-524-5227 or rich.divirgilio@alc.com
NEW LISTS
Society of Manufacturing Engineers International
A list of 25,130 members, attendees and buyers has become available from the Society of Manufacturing Engineers International (SME). These individuals traveled to the U.S. to attend SME conferences and seminars or purchased books or other educational materials. With 10,959 names the Asia Pacific segment has the largest count. Additional counts are available for Europe, Latin American and the Middle East/Africa. A corporate management segment with 7,957 names is offered as well. U.S. and Canadian names are available.
Selections: Country
Price: $250/M (members, attendees and buyers); $275/M (corporate management)
Contact: Direct Media Inc., Heather Short at 203-532-3809 or hshort@directmedia.com
EBags Travel and Fashion Accessories Enhanced
EBags Inc. now offers the eBags Travel and Fashion Accessories Enhanced file. More than 500,000 last-12-month buyer records have been enhanced with demographic and lifestyle data. Counts are available for numerous interest segments, such seniors, fitness, golf, camping and hiking, among others.
Selections: Age, income, presence of children, child age/gender, dollar, ethnic, hotlines, dwelling type, gender, homeowner, interests, lifestyle, occupation, product, religion state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., Donna Hamilton at 619-595-4801 or dhamilto@millard.com
DRD Prize Report Buyers
The projected January count is 10,000 for the DRD Prize Report Buyers list, which was launched with 5,692 December hotline names. These individuals paid at least $20 for information about sweepstakes and contests. Direct mail is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: Bulls Eye Marketing Inc., Julio Rodriguez at 201-770-9000 or Julio@bulls-eyemarketing.com and Fabiola Molina at 201-538-1504 or fabiola@bulls-eyemarketing.com
Corrections
Special pricing is being offered for the Weight Watchers Magazine list of subscribers. (Listline Dec. 29).
The title for Macular Degeneration Research list was misidentified. (Listline Dec. 29).
