* Toy Shop
* Active Athletes at E-mail
* October Research Product Buyers
* Health and Fitness Enthusiasts/Dow Theory Forecasts
* WeightView.com
* Medal of America Blow-in
* Lady Grace
* Magic Cabin
LIST MANAGEMENT CHANGES
Toy Shop
MeritDirect recently took over management of the Toy Shop magazine subscription list for the Krause Publications division of F+W Media. More than 6,200 subscribers are on file. The sources are direct mail (60%), agents (25%), insert media (7%) and space advertising.
Selections: Hotlines, gender, renewal, source, state/SCF/ZIP
Price: $95/M
Contact: MeritDirect, Danielle Zaborski (914-368-1090; dzaborski@meritdirect.com)
NEW TO MARKET LISTS
Active Athletes at E-mail
More than 15.8 million e-mail addresses have been assembled from transaction data. This file targets men and women who purchased sports equipment or apparel. The average sale was $50. The sources are direct mail and the Internet.
Selections: Age, household income, lifestyle, marital status, presence of children, hotlines, sport, state/SCF/ZIP
Price: $120/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; mj@listbargains.com)
October Research Product Buyers
Executives in the real estate and mortgage industries are named on this file from October Research Corp. It consists of 38,540 subscribers to such newsletters as The Title Report, Valuation Review, Real Estate Technology News and Mortgage Law Central, among others.
Selections: Gender, state/SCF/ZIP
Price: $140/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
Health and Fitness Enthusiasts/Dow Theory Forecasts
Several new segments derived from the Dow Theory Forecasts newsletter subscription file have been released. One names 60,456 individuals who reportedly interested in health and fitness. Direct mail is the source.
Selections: Age, gender, income, recency, state/SCF/ZIP
Price: $145/M (base)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; jays@worldata.com)
WeightView.com
Postal addresses for 6,500 dieters are now available from WeightView.com. The Web site offers free software that allows people to see what they might look like if they shed a certain amount of weight. A corresponding file with more than 80,000 e-mail addresses has been available for some time.
Selections: None specified
Price: $110/M (postal file)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; chaim@net60.com)
INSERT MEDIA
Medal of America Blow-in
Two inserts can be blown each of 4 million Medals of America catalogs mailed annually. This title targets veterans and other individuals interested in history and the military. Inserts must be 3 by 5 inches to 6 by 7-1/2 inches. Inquiries will be considered for inserts heavier than a quarter ounce.
Price: $25/M
Contact: Specialists Marketing Services Inc., Robin Neal (201-865-5800, ext. 2028; robinnea@specialistsms.com)
SPECIALS
Lady Grace
Selection charges are being waived for fundraisers and publishers who use the Lady Grace list of women
