* Morningstar Advisor Group
* Emedco Catalog Buyers
* Ino.com Investor
* Equine Affaire Files
* MG Prizes Germany
* Herrington
* Industrial Plant Managers
* Creative Irish Gifts
* Casual Living
LISTS UNDER NEW MANAGEMENT
Morningstar Advisor Group
Morningstar Inc. has appointed Worldata to manage the Morning Advisor Group business files, effective Sept. 30. The Morningstar Financial Advisor master file contains 185,261 names — active and former subscribers, prospects, and individuals who registered software and other online products. The Morningstar Principia list identifies 22,675 active subs and Morningstar Advisor.com 88,880 investment advisors who registered online and opted in to receive postal offers. MSI List Marketing has been managing these lists.
Selections: Job function, purchasing authority, number of employees, industry, newsletters, business/home address, gender, state/SCF/ZIP
Price: $130/M to $190/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Emedco Catalog Buyers
MeritDirect was tapped to oversee the Emedco Catalog Buyers list. This file includes 29,641 who made purchases in the second quarter, among other segments. The entire universe contains 96,002 buyers. Customers (65% of whom are men) spent an average of $280 for workplace signs, safety and security products. Adrea Rubin Management Inc. previously handled this file.
Selections: Quarterly hotline, SIC codes, number of employees, state/SCF/ZIP
Price: $115/M
Contact: MeritDirect, Mike Soltis at 914-368-1025 or msoltis@meritdirect.com
Ino.com Investor
Ino.com Inc. chose MetaResponse Group Inc. to manage the Ino.com Investor master file. Some 111,462 names are listed, including 69,264 investors who registered at Ino.com in the last 12 months. Carnegie Marketing Associates was the former list manager.
Selections: Quarterly hotline, home office/business address, gender, investment interests, state/SCF
Price: $150/M (master file)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Star Ursillo at 954-360-0644, ext. 213 or sursillo@metaresponse.com
NEW LISTS
Equine Affaire Files
Equestrian exposition and trade show producer Equine Affaire has introduced three lists. The largest among them is the Horsemen’s General Store catalog list, which names 138,830 customers and prospects. Another 65,639 are listed on Equine Exposition Attendees, while Riding Style identifies another 34,980 attendees.
Selections: Gender, state/SCF/ZIP
Price: $75/M to $95/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or jorourke@mailmkt.com
MG Prizes Germany
Individuals who paid for merchandise and were entered in a sweepstakes are listed on MG Prizes Germany. The count is 5,000 for the monthly hotline. Seventy percent of those listed are German women; all on the file speak English. Direct mail is the source.
Selections: Hotline
Price: $200/M
Contact: J.R. Direct Response International Inc., Maarten Koorn at 604-940-0277, ext. 118 or maartenkorn@jrdirect.com
NEW SELECTS
Herrington
Product selects on the Herrington catalog list have been reconfigured and three new selections for apparel, footwear and watch buyers are available. The number of product selections has doubled to 18. This general merchandise catalog lists more than 1.3 million buyers, including 416,142 from the last 12 months. The unit of sale was $126.
Additional selections: Hotlines, product, gender, cumulative dollar amount spent (ranges), last or average purchase, state/SCF/ZIP
Sample usage: Acorn Direct, Brookstone, Chef’s Catalog, Coldwater Creek, Dean & DeLuca, Godiva Chocolatier, Golf Magazine, Harry and David, Hammacher Schlemmer, Orivs, Paragon Catalog, Salvation Army, Signals, Ski Magazine, Sporty’s, Wall Street Creations, Wintersilks
Price: $120/M
Contact: NRL Direct, Linda Missbrenner at 201-568-0707, ext. 25 or Lmissbrenner@nrldirect.com
UPDATED LISTS
Industrial Plant Managers
Market research firm Industrial Information Resources has begun offering telephone numbers on the Industrial Plant Managers list. A total of 144,098 plant managers are named, including those who oversee maintenance, purchasing, engineering, information technology and human resources. The sources are direct mail, telemarketing and e-mail.
Selections: Job function, industry, number of employees, union/non-union plant, state/SCF/ZIP
Price: $130/M
Contact: Greatlists.com, Amy Zirkle at 703-821-8130 or amy@greatlists.com
SPECIALS!
Creative Irish Gifts
Through the end of October, selects are half-price on test orders of the Creative Irish Gifts list. Some 122,400 buyers’ names from the last 12 months are available. Contact Direct Media Inc., Mary Hickey at 203-532-2479 or mhickey@directmedia.com
Casual Living
Selections are half-price through Oct. 31 for test orders of the Casual Living file. There are 431,028 buyers’ names from the last 12 months on the file. Contact Mokrynskidirect, Tony Troiano at 201-487-8181, ext. 632 or ttroiano@mokrynsk.com
