* Quill Master File
* Executives on the Move
* SelectAmerica Children and Parents
* Opulent Real Estate Today
* Checks in the Mail Business Insert Program
* MIN Organizes Co-op Database for Tracking List Usage
* List Services Opens Gay and Lesbian List Division
* Short Cuts
NEW LISTS
Quill Master File
More than 1.3 million names, including 800,000 from the last 12 months are available from Quill Corp. The average order was $200 for office products. Direct mail is the sole source.
Selections: Hotlines, business address, job function, gender, max per company, SIC code, state/SCF/ZIP
Price: $120/M (last-12-month buyers)
Contact: Direct Media Inc., Mike Mayhew (203-532-2418; [email protected])
Executives on the Move
Purchasing Power LLC has released this list of 827,305 executives who recently landed new jobs. This file is comprised of company presidents, CEOs, CFOs, directors, managers and other high level executives. Sources include direct mail and the Internet
Selections: Job title, industry, company size, quarterly hotline
Price: $90/M (quarterly hotline)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
SelectAmerica Children and Parents
Numerous 30-day hotline segments are offered on this master file including one with 610,444 names. Others identify families by children’s age groups and gender. Sources include mail order and retail transactions, online surveys, Experian and Ethnic Technologies Inc.
Selections: Phone numbers, adult’s age/gender, income, length of residence, home value, ethnicity, religion, lifestyle, enhancements, state/SCF/ZIP
Price: $110/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
NEW COMPILED LISTS
Opulent Real Estate Today
This file is comprised of owners of large estates and vacation homes located in exclusive coastal communities. The 406,110 names listed are sourced from public records of real estate transactions, with response indicator and demographic data appended.
Selections: Multiple property owners, real estate investors, mail order buyers, donors, hotlines, phone numbers, age, gender, lifestyle, state/SCF/ZIP
Price: $140/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected]
NEW INSERT MEDIA
Checks in the Mail Business Insert Program
The target audience for this PIP has evolved to focus more on the small and home office (SOHO) market. New products have been added to the merchandise mix such as business size checks, laser checks, binders, deposit bags and calculators. Roughly 10,000 packages are shipped per month. A separate consumer PIP targets roughly 50,000 customers per month. Up to four inserts per package will be accepted in each program.
Price: $71/M (business PIP); $61/M (consumer PIP)
Contact: AM/Direct Division, Millard-Mokrynski Group Inc., Jeff Savastano (603-924-9262, ext. 2361; [email protected])
IN THE NEWS
MIN Organizes Co-op Database for Tracking List Usage
By Jim Emerson
Marketing Information Network (MIN) is testing and preparing to launch a cooperative database in October comprised of list and insert media usage information.
List management companies and list owners are supplying the data, which is standardized and enhanced by MIN. Such enhancements will for example identify whether a mailer that has used a specific list will rent its own house file, says MIN president Scott R. Chilcutt.
“Right now we have more than 6,000 data cards with usage and there will be many more,” he adds. “I’m anticipating 15,000 to 20,000 cards will have usage.”
The database will be accessible only to co-op members, namely list brokerage firms, data contributors and selected non-contributors that have been approved by participating data contributors.
Additional data will be appended from the Directory of Major Mailers and What They Mail, but separate licensing agreements will be required for access to it.
It’s primarily for response lists, because there is less demand for such information for compiled files, according to Chilcutt. Until now usage information was available on data cards only through individual list owners and managers that maintained it, rather than through standardized co-op database.
List Services Opens Gay and Lesbian List Division
List Services Corp. has launched Alternative Directions Group, a new list management and brokerage division for targeting the gay and lesbian market.
Neil Serendensky has been appointed vice president of the division. He was formerly with Metamorphics Media the gay and lesbian list division at Mal Dunn Associates Inc.
Several managed list properties have been transferred to Alternative Directions from Metamorphics. These include lists of travelers, donors, catalog buyers and subscribers to card packs.
Short Cuts
Starcrest Products of California Inc. has appointed Adrea Rubin Management Inc. to oversee three files, effective Oct. 1. Data card approvals are pending for the Starcrest, Handsome Rewards and Signatures lists. MKTG Services will manage these through Sept. 30.
Network
