* Marcus Evans Conferences
* HDSI New Homeowners
* Southern Lady/Taste of the South
* Career and Education Inquirers
* United Benefits
* DataAdvantage Veterans
* BLS Outdoorsmen Who Hunt and Fish
* Introducing Jill Cohen of Prospect Direct Inc.
LISTS UNDER NEW MANAGEMENT
Marcus Evans Conferences
Lewis Direct has been appointed manager of the Marcus Evans Conferences file. It identifies 257,840 U.S. and 29,880 Canadian conference attendees. Twenty percent are women. The average unit of sale was $4,000 but some attendees paid $9,000 to attend weeklong business summits. Sources include direct mail, space ads, the Internet and trade shows. Kroll Direct Marketing Inc. was the prior list manager.
Selections: Hotlines, topic, recency, gender, job title/function, SIC code, state/SCF/ZIP
Sample usage: Argosy University, Aspen Publishers, Business Week/Europe, Cambridge Health, Darden School of Business, Harrison University, Institutional Investor, University of Chicago
Price: $165/M (U.S. file); $175/M (Canadian file)
Contact: Lewis Direct, Rebecca Grubelic (413-562-8089; [email protected])
HDSI New Homeowners
HomeOwner Data Services Inc. has chosen TMA List Brokerage and Management to oversee a list of 2.7 million new homeowners. Data sources include public records and home warranties. This file was formerly managed in-house and previously only available on a subscription basis.
Selections: Hotlines, dwelling type, phone numbers, lender name, mortgage amount, sales price, publish date/price, state/county/SCF/ZIP
Price: $75/M
Contact: TMA List Brokerage & Management, Bob Royak (770-814-4470; [email protected])
Southern Lady/Taste of the South
Direct Media Inc. now manages the Southern Lady and Taste of the South magazine files, with 56,146 and 35,685 subscribers respectively. No telemarketing is allowed. Mal Dunn Associates Inc. previously managed these files.
Selections: Hotlines, paid, state/SCF/ZIP
Sample usage (Southern Lady): Country Sampler, English Home, Hearst Magazines, Southern Progress, Time Warner, Doubleday Book Club, Covenant House, Salvation Army, Union Rescue Mission; (Taste of the South): Boston Common Press, Easy Home Cooking, Publishers International, Oxmoor House, Doubleday Entertainment, Savannah’s Candy Kitchen Catalog
Price: $115/M
Contact: Direct Media Inc., Maureen Luciano (203-532-2434; [email protected])
NEW LISTS
Career and Education Inquirers
Some 118,000 postal addresses are available for people who registered online for access to information. The source is CareersandEducation.com.
Selections: Gender, parent age, state/SCF/ZIP
Price: $90/M
Contact: VentureDirect List Services Group, Jim Scova (212-655-5186; [email protected])
United Benefits
Consumers listed on this file paid to join a club offering a package of $250 worth of discounts at 75,000 hotels, golf courses, restaurants, other venues and services. The average monthly count runs about 134,800 names. Postal and telemarketing files are available. Ninety-five percent were approved for a $500 short-term “payday” loan. Telemarketing is the source.
Selections: Gender, declines, check/credit card, state/SCF/ZIP
Price: $100/M (postal file); $189/M (telemarketing file)
Contact: Net60 LLC, Chaim Lazar (201-833-9003, ext. 102; [email protected])
NEW COMPILED LISTS
DataAdvantage Veterans
Men and women honorably discharged from the military in the last 12 months are named on this list of 694,517. More than 70 demographic and lifestyle interests are available for selection. A total of 177,983 e-mail addresses are available. Sources include property and Veterans Administration mortgage records.
Selections: Hotlines, age, gender, income, phone numbers, demographic, lifestyle, state/SCF/ZIP
Price: $75/M (postal file); $80/M (e-mail file)
Contact: Focus USA, Chris Morgan (603-673-3473; [email protected])
BLS Outdoorsmen Who Hunt and Fish
Hunting and fishing licenses were matched to identify 7.1 million individuals who participate in both activities. Many of these individuals have licenses in more than one state. This master file is comprised of data originally compiled and used for insurance, financial and credit card offers.
Selections: Gender phone numbers, state/SCF/ZIP
Price: $75/M
Contact:
McCarthy Media Group Inc., Mike McCarthy (608-837-4343; [email protected])
MEET THE BROKER
Introducing Jill Cohen of Prospect Direct Inc.
This week Meet the Broker features Jill Cohen, who specializes in Jewish direct mail fundraising lists. To learn what makes this sector challenging and unique,click here (directmag.com/meet_the_broker/cohen).
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