* Entrepreneur E-mail Lists
* Discover Magazine
* Show Stable Artisans
* Bidabit.com Computer Equipment Buyers
* Revolution Auto Owners
* Millard Group Consumer Database/Skiing
* Welcome to the World of Newborns
* Boldata Canadian
LISTS UNDER NEW MANAGEMENT
Entrepreneur E-mail Lists
Worldata has been appointed to oversee three e-mail files for Entrepreneur Media Group. The e-mail address master file count totals 729,364. Entrepreneur’s Web site file contains 659,216 e-mail addresses, while Entrepreneur Magazine’s e-mail file has 70,148. Postmaster Direct formerly managed these files.
Selections: Business owner, industry, job title, number of employees, state/SCF/ZIP
Sample usage: Symantec, Blackberry, Fujitsu, IBM
Price: $200/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Discover Magazine
Direct Media Inc. has been named list manager for Discover Magazine. A total of 474,981 subscribers are available. Subscribers’ median age is 43 and median household income $60,000. Saavoy List Management Inc. was the prior list manager.
Selections: Hotlines, business/home address, change of address, source, direct to publisher, paid, interest, state/SCF/ZIP
Sample usage: Minnesota Pubic Radio
Price: $100/M
Contact: Direct Media Inc., Lisa Begley (203-532-2321; [email protected])
NEW LISTS
Show Stable Artisans
Equestrian jewelry catalog buyers and inquirers are included in this list of 90,674 horse enthusiasts. The average unit of sale was $350 for gold, silver and diamond jewelry with equestrian themes.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
Bidabit.com Computer Equipment Buyers
A list of 62,363 buyers of printers, ink cartridges and other office products has become available from Bidabit Inc. The average unit of sale was $49. The source is the Internet.
Selections: Gender, purchase amount, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
Revolution Auto Owners
More than 12.3 million names have been assembled on this list of auto owners. The largest segments identify Ford, Chevrolet and Toyota owners. Direct mail and telemarketing are the sources.
Selections: Primary/secondary phone numbers, e-mail address, vehicle classification, make/model/year, auto club member, demographics, lifestyle, hotlines, age, gender, head of household, income, mail order buyers, marital status, number of children, online buyer, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Teramedia Corp., Scott Hardigree (407-420-1108, ext. 205; [email protected])
Millard Group Consumer Database/Skiing
Various list segments are available that identify consumers with an interest in skiing, based on surveys, online and offline transactions and other types of data. This universe of individuals with skiing interest exceeds 2.1 million names. Some of the other segments offered list ski magazine and book buyers and ski catalog buyers. E-mail addresses are available for 207,723.
Selections: New movers, occupation, mortgage information, estimated income, marital status, donors, gift buyers, grandparents, investors, seniors, dwelling type, religion, Internet savvy, high-tech households, lifestyle, age, auto, credit card, date of birth, ethnicity, gender, homeowner, household income, length of residence, lifestyle, demographics, mail order buyers, marital status, presence of children, scores, phone numbers, state/SCF/ZIP
Price: $75/M (postal file); $125/M (e-mail file)
Contact: Millard-Mokrynski Group Inc., Mike Segreto (914-697-5830; [email protected])
Welcome to the World of Newborns
This list tracks parents with newborns to children age 8. More than 5.9 million names from the last 12 months are available, including 58,000 parents with one-year-olds and younger children. This data is source online and from public records.
Selections: Hotlines, adult’s/child’s gender, date of birth, ethnicity, household income, state/SCF/ZIP
Price: $115/M
Contact: Beach List Direct, Patrick Kagan (615-356-1100, ext. 7310; [email protected])
CANADIAN LIST NEWS
Boldata Canadian
Four million Canadians who shop with credit cards are identified on this recently formed cooperative database. This file offers segments with new movers, bank cardholders, retail cardholders and data on buying habits. Sources include direct mail and the Internet.
Selections: Income, age, credit card, interests, phone numbers, monthly hotline,
Price: $140/M
Contact: Lighthouse List Co., Mark Traverso (800-684-2180, ext. 209; [email protected])
Network
