* National Audubon Society
* 21st Century Cosmetics
* Business Network Live
* Time Inc. Health Master File
* SelectAmerica Donors
* Datarich Refusing to Retire
* Consumer Centric Yoga Enthusiasts
* Bronner’s Christmas Wonderland
LISTS UNDER NEW MANAGEMENT
National Audubon Society
The National Audubon Society appointed Direct Media Inc. as its list manager. More than 250,000 members who receive Audubon magazine are named on its file. Members’ median age is 49 and their average annual household income is $60,000. Millard Group Inc. (now Millard-Mokrynski Group Inc.) formerly managed this file.
Selections: Hotlines, change of address, source, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Patty Ricci (203-532-2373; [email protected])
21st Century Cosmetics
Zanitas Inc. now manages 21st Century Cosmetics’ file of 435,998 buyers from the last 12 months. Ninety-five percent of those listed are women. The direct mail unit of sale was $22. The previous manager was CCC Data Services Inc.
Selections: Monthly hotline, gender, credit card, state/SCF/ZIP
Sample usage: Health Smart Vitamins, Health Alert, Life Extension Foundation, Nutrition Express
Price: $85/M
Contact: Zanitas Inc., Rich Maryn (203-870-1964; [email protected])
NEW LISTS
Business Network Live
BusinessNetworkLive.com and BizNetLive.com registrants are on this 284,961-name list. Entrepreneurs, business owners and executives are among those identified. Postal and e-mail addresses are available.
Selections: Age, business/industry type, gender, income, job title, monthly hotline, number of employees, state/SCF/ZIP
Price: $125/M (postal file); $150/M (e-mail file)
Contact: eTargetMedia, Harris Kreichman (954-480-8470, ext. 223; [email protected])
Time Inc. Health Master File
Names of subscribers and product buyers are gathered on this master file from Time Inc. The largest of several segments offered identifies 3.2 million with health and fitness interests. The list has been enhanced with data from Equifax, and hundreds of demographic and lifestyle segments — among them natural foods, running and dieting — are selectable.
Selections: Hotlines, demographic, gender, lifestyle, source, state/SCF/ZIP
Price: $90/M
Contact: Millard-Mokrynski Group Inc., Chris Goodwin (603-924-9262, ext. 2125; [email protected])
SelectAmerica Donors
Some 610,444 contributors from the last 30 days are listed. Separate segments of this hotline file name donors to religious, health and political causes. Sources include mail order and retail transactions, online surveys, Experian and Ethnic Technologies Inc.
Selections: Gender, adult’s/child’s age and gender, income, length of residence, home value, ethnicity, religion, lifestyle, state/SCF/ZIP
Price: $110/M
Contact: Estee Marketing Group Inc., Deana Burrett (914-235-7080, ext. 16; [email protected])
Datarich Refusing to Retire
A list of 3.7 million consumers aged 55 to 74 who are still in the work force; a third are women. Data is derived from mail order transactions, census data and other public records.
Selections: Gender, age exact/range, income, length of residence, phone numbers, credit card, lifestyle, 30-day new movers, hotlines, state/SCF/ZIP
Price: $60/M
Contact: Adrea Rubin Management Inc., Linda Chuntz (646-487-3783; [email protected]
Consumer Centric Yoga Enthusiasts
A total of 156,528 yoga practitioners are named on this segment of the Consumer Centric database. Home postal and e-mail addresses are available. Sources include Web sites, online co-registration, Internet transactions, telemarketing and consumer events.
Selections: Quarterly hotline, age, gender, household income, ethnicity, presence of children, lifestyle, mail order buyers, marital status, state/SCF/ZIP
Price: $125/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; [email protected])
COOPERATIVE DATABASES
Bronner’s Christmas Wonderland
This seasonal cataloger is offering numerous enhanced selections since joining the Z-24 cooperative database. Some 112,487 buyers’ names are listed from fourth quarter 2006 and 72,653 from fourth quarter 2005. The average sale was $42. Most customers are homeowners, age 42 or older, with an annual income of about $50,000.
Selections: Product category, income ranges, child’s age ranges, head of household by age ranges, state/SCF/ZIP
Price: $120/M (2006 buyers)
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])
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