* Car.com and CarSmart.com
* Forbes.com E-mail File
* Dr. Frank’s Pain Relief Buyers
* Radiology Techs in the USA
* Promotion Exchange Co-op
* InterACT Internet Buyers
* Introducing Amy Benicewicz
* Silkies
* Saveur
LISTS UNDER NEW MANAGEMENT
Car.com and CarSmart.com
ICS has assumed management of the Car.com and CarSmart.com lists, each offering 15 million postal and 3 million e-mail addresses. This data comes from the Autobytel Network of Web sites that identify individuals who sought information about cars. Other files are available for AutobytelDirect.com, AutobytelenEspanol and AutoWeb.com. These files were formerly managed inhouse.
Selections: Vehicle type/category, market timing, state/SCF/ZIP
Price: $225/M (postal file); $275/M (e-mail file)
Contact: ICS, Kevin Harlow at 810-241-8887 or [email protected] and Dana Hoogmoed at 973-702-8320 or [email protected]
NEW LISTS
Forbes.com E-mail File
Forbes.com has launched an Internet co-registration network to generate data for an e-mail business-to-business file. It presently offers data for more than 444,000 executives, including names, e-mail addresses and other information.
Selections: Income, education, age, gender, job title/function, industry, state/SCF/ZIP
Price: $300/M (base)
Contact: Walter Karl Interactive, Kathleen Gaynor at 646-336-4153 or [email protected]
Dr. Frank’s Pain Relief Buyers
Segments offered on Dr. Frank’s Pain Relief Buyers list include 20,000 names from the second quarter. The unit of sale was $37 for an oral spray sold as a remedy for joint and muscle pain. Sales were generated with one- and two-minute TV spots. Everyone paid with a credit card.
Selections: Gender, state/SCF/ZIP
Price: $110/M (second quarter buyers)
Contact: Impulse Media, Laura DeBrino at 203-825-4654 or [email protected]
Radiology Techs in the USA
Healthcare professionals who operate x-ray, CRT and MRI machines are named on the Radiology Techs in the USA file. These 231,780 individuals work in hospitals and other clinical settings. Sources include direct mail, telemarketing and other registration data.
Selections: Specialties, gender, state/SCF/ZIP
Price: $100/M
Contact: Bethesda List Center Inc., John Rucker at 301-986-1455, ext. 25 or [email protected]
NEW INSERT MEDIA
Promotion Exchange Co-op
Consumers and businesses in greater Los Angeles will be targeted by Promotion Exchange Co-op mailings every five weeks. Three million envelopes will be mailed to consumers and 200,000 to businesses, annually. Inserts must between 3 by 5 inches to 3-1/2 by 8-1/2 inches. The maximum weight is .15 ounce.
Selections: Zone
Price: $20/M (volume discounts available)
Contact: Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or [email protected]
COOPERATIVE DATABASES
InterACT Internet Buyers
Consumers who shop online are named on the InterACT Internet Buyers database. The count exceeds 4.7 million. Sources include publishing, catalog and Internet files. Demographic information from infoUSA has been appended, along with census and transaction scoring data.
Selections: Adult’s/child’s age range, ethnic, gender, homeowner, lifestyle, occupation, presence of children, R-Value scores, religion, SOHO, source, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected]
MEET THE BROKERS
Introducing Amy Benicewicz
This issue, Direct Listline begins a new feature, Meet the Brokers. Once a week, we’ll introduce you to one of the individuals behind the datacards. This week, we feature Amy Benicewicz, vice president of list brokerage, insert media and database licensing for Media Source Solutions Inc., CLICK HERE to meet the broker.
SPECIALS!
Silkies
New test mailers who place test orders by Oct. 31 will receive up to 10,000 names from Silkies for free. Contact Direct Media Inc., Sheryl Benjamin at 203-532-2449 or [email protected] (mailto:[email protected]) and Mary Hickey at 203-532-2479 or [email protected]
Saveur
New test mailers receive $10/M off the base price of the Saveur food magazine list. A total of 258,060 active subscribers are available. Contact Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or [email protected]
Network
