* Harriet Carter
* Provell Continuity Club Lists
* American Morgan Horse Association
* Technology Evaluation Centers E-mail
* Fingerhut Enhanced Master File
* Racer X and Road Racer X
* All American NASCAR Fans
* Mariners Cove
LISTS UNDER NEW MANAGEMENT
Harriet Carter
Belardi/Ostroy ALC has been appointed list manager for Harriet Carter Gifts Inc., effective Sept. 1. More than 2.2 million buyers are available from the last 12 months. More than 20 product- and numerous enhanced selects are offered. List Services Corp. oversees these names through Aug. 31.
Selections: Donors, age, income, ethnicity, religion, lifestyle, presence of children, pet owners, marital status, product, state/SCF/ZIP
Price: $105/M
Contact: Belardi/Ostory ALC, Kathy Hermann (212-381-1724; [email protected])
Provell Continuity Club Lists
ALC Data Management now oversees a portfolio of lists for continuity club marketer Provell Inc. More than 1.5 million buyers have been assembled on a master file, with enhancements available. Individual files identify travelers, credit and opportunity seekers and families with children, among other segments. Direct mail is the source. TPB Media Services Ltd. formerly managed this account.
Selections: Hotlines, change of address, dwelling type, homeowners, length of residence, credit card, ethnicity, gender, income, marital status, multibuyers, new-to-file, paid, phone numbers, presence of children, religion, age, income, catalog buyers, state/SCF/ZIP
Price: $90/M (base)
Contact: ALC Data Management, Rob Odri at 609-580-2974 or [email protected]
American Morgan Horse Association
Mail Marketing Inc. has been appointed to manage the American Morgan Horse Association’s list. A total of 51,894 horse owners, members and subscribers are available. Members pay $50 in dues and subscriptions to Morgan Horse magazine cost $32. Direct Effect Media Services Inc. was the prior list manager.
Selections: Active owners/members, active subscribers, former members/subscribers, gender, state/SCF/ZIP
Price: $100/M
Contact: Mail Marketing Inc., Joann O’Rourke (201-750-3222, ext. 26; [email protected])
NEW LISTS
Technology Evaluation Centers E-mail
A total of 183,562 U.S., 19,727 Canadian and 359,228 other international e-mail addresses are available from Technology Evaluation Centers Inc. This file includes CIOs, CTOs, vice presidents, directors, consultants and other information technology professionals. More than 85% of those listed reportedly recommend, approve or purchase IT products and services.
Selections: Company revenue, number of employees, industry, country, state/SCF/ZIP
Price: $325/M to $350/M
Contact: VentureDirect List Services Group, Ester Brown (212-655-5196; [email protected])
Fingerhut Enhanced Master File
In excess of 1.7 million names are found on Fingerhut’s newly enhanced file. These are direct mail (86%) and Internet buyers, with overlaid Equifax data. The unit of sale for general merchandise was $132.
Selections: Quarterly hotline, age exact/inferred, income, length of residence, dwelling type, marital status, number/age range of children, homeowner/renter, single/multibuyers, product, purchase amount, Internet source, state/SCF/ZIP
Price: $100/M
Contact: Adrea Rubin Management Inc., Amy Langer (646-487-3785; [email protected])
Racer X and Road Racer X
Filter Publications LLC has released subscription lists for Racer X and Road Racer X magazines, with 40,722 and 7,548 subscribers respectively. These titles reach motorcycle enthusiasts, including those interested in motocross, desert racing and track racing. A combined master file offers 50,250 active subscribers.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Statlistics, Paul Cabiati (203-778-8700, ext. 137; [email protected])
All American NASCAR Fans
More then 4.2 million postal and e-mail addresses are identified on this list of car racing fans. Data is sourced online.
Selections: Age, gender, income, lifestyle, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynsky (954-480-8470; [email protected])
NEW COMPILED LISTS
Mariners Cove
Five million boat owners’ names were recently assembled for this file. Three-quarters are men, average age 47, with a $140,000 average household income. This data comes from public records.
Selections: Age, boat length, boat mortgage, homeowner, inbound/outboard, make, model, power/sail, state/SCF/ZIP
Price: $100/M
Contact: Direct Partner Solutions Inc., Marley White (678-762-9869, ext. 232; [email protected]
Network
