* Mothers Work Files
* Dolly Duz Designer Shoes
* Red Ox Tiller
* Toyclassics.com Catalog
* Senior Internet Surfers and Retirees
* Online Job Hunters at Postal Addresses
* Baby Glo Maternity
* Accurate Survey Smoker Data
* Correction
LISTS UNDER NEW MANAGEMENT
Mothers Work Files
Maternity clothing retailer Mothers Work Inc. appointed Mal Dunn Associates Inc. to oversee its customer lists. The Mothers Work New Family master file is the largest, with more than 7.3 million names. Next is Mothers Work Lifestyle Collection, with some 2.6 million names, and Mothers Work Prenatal master file with 644,033. The source is retail point of purchase. No telemarketing is allowed. These files replace the Mothers Work Maternity Megafile, Parents Megabase and an enhanced megafile previously handled by Adrea Rubin Management Inc.
Selections: Hotlines, first child indicator, children’s age ranges, children’s gender, working mothers, crafting, bicycling, camping and hiking, gardening, fashion, sports fans, health and natural foods, pet owners, cooking, religious, travel, home workshop, fishing, age, apparel buyers, beauty product mail order buyers, credit cardholders, date of birth, donors, ethnicity, income, prenatal, travel, state/SCF/ZIP
Price: $125/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
NEW LISTS
Dolly Duz Designer Shoes
Dolly Duz Inc.’s list identifies some 50,000 who bought women’s shoes, handbags and accessories. Most customers are between the ages of 35 and 55 and earn about $125,000 a year. The unit of sale was $250.
Selections: Dollar average purchase
Price: $125/M (base)
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or mmusikar@directmedia.com
Red Ox Tiller
The PBM Group is offering a list naming buyers of garden tillers manufactured by Honda. The Red Ox Tiller file combines names of 30,280 buyers and inquirers from the last 12 months. Similar last three- and six-month segments are available. Customers typically are age 40 or older and earn a yearly income of $40,000 or better. The average unit of sale was $450. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $75/M (last-12-month file)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com
Toyclassics.com Catalog
Toy Classics Inc. has a list of 14,000 who purchased children’s toys and gifts from the Toyclassics.com catalog during the last eight months. Most customers (80%) are typically college-educated women ranging in age from 40 to 60 and earning more than $60,000 a year. The average order was $72. The file’s source is direct mail.
Selections: State/SCF/ZIP
Price: $105/M
Contact: Mokrynskidirect, Wendy Udell at 201-487-8181, ext. 627 or wudell@mokrynski.com
Senior Internet Surfers and Retirees
Data from surveys conducted on multiple Web sites and statistical models were used to build the Senior Internet Surfers and Retirees file. A total of 590,187 Internet users and 412,152 retirees are named. The median age of those listed is 60; their typical annual income is $39,000. Fifty-five percent are women.
Selections: Gender, three- and six-month recency, age, income, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: McCarthy Media Group Inc., Mike McCarthy at 608-837-4343 or mike@mccarthymediagroup.com and Michelle McCarthy at 608-837-4343 or michellem@mccarthymediagroup.com
Online Job Hunters at Postal Addresses
Men and women who registered online to receive e-mail from prospective employers are named on a file of part- and full-time job seekers. Nearly 1.4 million are listed. Data comes from a Web site used by Home Depot, Wendy’s, U-Haul, Boston Market, Bed Bath and Beyond, T.J. Maxx, Rite-Aid, Michael’s, Staples and other companies.
Selections: Gender, age, state/SCF/ZIP
Price: $90/M
Contact: Acton Direct, Joe Andres at 215-342-2006 or jandres@acton.com
Baby Glo Maternity
Expectant and new parents are identified on a group of lists assembled from public records, surveys, warranty cards, the Internet and other self-reported data. Baby Glo Maternity, for example, is a file of more than 1.1 million prenatal households. Some 23,000 families with newborns are identified on the Sleepless Nights Brand New Births one-month hotline file. The Bibs and Cribs New Parent Households file has more than 2.8 million names from the last 12 months.
Selections: Adult’s age, due date, first-born, child’s gender, multiple-child household, mail order buyer, ethnicity, household income, state/SCF/ZIP
Price: $110/ M to $125/M (last-12-month names)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com
Accurate Survey Smoker Data
This file naming more than 3.8 million smokers was sourced from direct mail survey data. Those listed completed detailed questionnaires in order to receive direct mail offers for cigarettes and other tobacco products. They reportedly spend about $60 per month on tobacco products.
Selections: Adult’s and child’s age/age ranges, date of birth, demographic, homeowner, income/income range, household income, ethnicity, lifestyle, marital status, hotlines, number of children, one per site, telephone numbers, state/SCF/ZIP
Price: $110/M
Contact: ABC Direct Marketing Inc., Joyce Landry at 212-327-3315 or jlandry@abcdm.biz
Correction
Sept. 1 is the effective date for Listdata Management Services Inc. to begin managing 14 lists for R.J. Persson Enterprises, including the American Business Ventures files. VentureDirect Worldwide will continue to oversee these files through Aug. 31. (Listline, Aug. 15).
