* Persson Enterprises’ List Portfolio
* Empirics Files
* Deluxe Business Checks and Solutions
* Bookmarks
* Workforce Performance Solutions
* Brookstone Buyers at Business Address
* Blue Mountain Catalog Blow-in
* Independent Pharmacy Calendar
LISTS UNDER NEW MANAGEMENT
Persson Enterprises’ List Portfolio
R.J. Persson Enterprises Inc. has appointed Listdata Management Services Inc. to oversee its 14 entrepreneur and buyer lists, effective Sept. 1. The files generated by direct mail and space advertising include the Entrepreneurs at Home buyers list with more than 6 million names, and corresponding Canadian and international files. Other lists include Futurewealth Strategies Business Opportunists, Continental Book Buyers and the Hi-Tech SOHO Computer Product Buyers enhanced master file. VentureDirect Worldwide will manage these files through August.
Selections: Hotlines, income, telephone numbers, gender, state/SCF/ZIP
Price: $80/M to $140/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or dbrill@listdata.com and Oney Currithers at 845-357-1881 or oney@listdata.com
Empirics Files
Information Asset Partners chose Statlistics to manage its Empirics list group. This marketing services and consulting firm has files of prospects for mutual fund and annuities investments, college savings plans, insurance, financial seminars, money market accounts and credit cards. Counts range from 372,374 for an annuity candidates list to 10.3 million for a file of financial seminar candidates. All names listed are derived from financial services industry databases. Lake Group Media Inc. formerly managed these files.
Selections: Age, gender, presence of child, date of birth, investment, donor, credit card buyer, homeowner, income, telephone numbers, length of residence, ethnicity, religion, change of address, state/SCF/ZIP
Sample usage: AIG, J.G. Wentworth, Ameritrade, Assurant
Price: $85/M (base)
Contact: Statlistics, Marge Fernbach at 203-778-8700, ext. 136 or m.fernbach@statlistics.com
Deluxe Business Checks and Solutions
MeritDirect has been named manager of the Deluxe Business Checks and Solutions master file. A total of 137,736 business-to-business buyers from the last 12 months are listed. The average unit of sale was $130. This file was called the Deluxe Business Forms master file under prior list manager Direct Media Inc.
Selections: Product, check category, computer users, one per company, small/home office, state/SCF/ZIP
Price: $100/M
Contact: MeritDirect, Mike Soltis at 914-368-1025 or msoltis@meritdirect.com
NEW LISTS
Bookmarks
Phillips & Nelson Media Inc. is offering the subscriber list for Bookmarks, a magazine featuring book reviews and summaries. More than 16,650 actives are identified.
Selections: Direct mail sold, gender, state/SCF/ZIP
Price: $95/M
Contact: Atlantic List Co. Inc., Bill Moore at 703-528-7482, ext. 3010 or bmoore@atlanticlist.com
Workforce Performance Solutions
MediaTec Publishing Inc. has released the nearly 10,000-name circulation list for Workforce Performance Solutions magazine. Postal and e-mail addresses are available.
Selections: Job function/title, home/business address, state/SCF/ZIP
Price: $225/M (postal file); $350/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Brookstone Buyers at Business Address
This file identifies those who have bought corporate gifts and incentives. Various recency segments are available, including the names of 14,644 customers from the last one to three months. The unit of sale was $130. Direct mail and retail point of purchase are the sources.
Selections: Gender, source, state/SCF/ZIP
Price: $135/M (one- to three-month buyers)
Contact: Direct Media Inc., Rich Parker at 203-532-2500 or rparker@directmedia.com
NEW INSERT MEDIA
Blue Mountain Catalog Blow-in
General merchandise cataloger Blue Mountain is introducing a catalog blow-in program. Up to two inserts will be included in each of the more than 1 million catalogs mailed annually. Most of the catalog’s customers are married homeowners, age 50 or older. Inserts must be between 3-1/3 by 5 inches and 6 by 6 inches, and weigh no more than .25 ounce.
Price: $35/M
Contact: Walter Karl Inc., Pat Leone at 845-732-7064 or pat.leone@walterkarl.infousa.com
Independent Pharmacy Calendar
The Independent Pharmacy Calendar blow-in program has been scheduled for launch from November through December. More than 3 million calendars, each carrying up to two inserts, will be distributed nationwide at independently owned pharmacies. Some 300,000 Spanish-language calendars will be available as well. Typical recipients will be women age 50 and older. The minimum size for inserts is 3 by 5 inches.
Price: $45/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
