* Wenner Media/Rolling Stone
* Domino Magazine
* Time for Me
* Redmond Channel Partner
* Web Success by Phone
* Woodworking Enthusiasts
* PRIZM Data Offered on Universe Canada Files
* Goodwin to Receive Award at List Vision
LISTS UNDER NEW MANAGEMENT
Wenner Media/Rolling Stone
ClientLogic Specialists Marketing Services has been chosen to oversee three magazine lists and a master file for Wenner Media LLC. These managed list properties include Rolling Stone (973,000 subscribers), Men’s Journal (450,000 subscribers), Us Weekly (727,000 subscribers) and the Wenner Media master file with more than 2 million subscribers. ALC Data Management was the prior list manager.
Selections: Age, income, paid, renewals, change of address, monthly/quarterly hotlines, interest/lifestyle, source, Canadian, state/SCF/ZIP
Price: $95/M (master file); $100/M (magazine files)
Contact: ClientLogic Specialists Marketing Services, Michael Berger at 201-865-5800, ext. 2203 or michaber@clientlogic.com and Josh Vicente at 201-865-5800, ext. 2205 or joshvic@clientlogic.com
NEW LISTS
Domino Magazine
Advance Magazine Group has released the paid subscription file from Domino magazine. More than 30,000 names are available. This home decorating title’s subscribers are predominantly women (85%), median age 36, with a $76,111 median household income.
Selections: Hotlines, direct-to-publisher, Nielsen County, new movers, new-to-file, paid, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Val Lithgow at 603-924-9262, ext. 2391 or vlithgow@millard.com
Time for Me
AmeriMark Direct has released the customer list from its new women’s catalog title Time for Me. There are 22,687 buyers from the last six months available. Ninety-five percent of the purchases are made by women; typically 40 or older with a $50,000 or better incomes. The average unit of sale was $95 for apparel, footwear, health and beauty products.
Selections: Hotlines, credit card buyers, cumulative dollar amount spent, state/SCF/ZIP
Price: $115/M (last-6-month buyers)
Contact: Mokrynskidirect, Linda F. Santaite at 201-488-5656, ext. 660 or lsantait@mokrynski.com
Redmond Channel Partner
The Redmond Channel Partner magazine list from 101 Communications becomes available starting today. This magazine targets information technology professionals who use Microsoft products. The list contains 29,795 postal subscribers and 17,142 e-mail addresses.
Selections: Business/industry, job title, number of employees, budget
Price: $245/M (postal file): $300/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Web Success by Phone
Small business owners and entrepreneurs who purchased Web site design and marketing services are named on the Web Success by Phone file. These 150,000 individuals spent an average of $150 for such services in the last 12 months. The businesses on this file typically have 19 or fewer employees. Postal and telephone segments are offered. Telemarketing is the source.
Selections: Monthly/quarterly hotlines, fax numbers, gender, state/SCF/ZIP
Price: $100/M (postal file); $275/M (telemarketing file)
Contact: List Services Corp., Jeri Martin at 203-791-4162 or jmartin@listservices.com
Woodworking Enthusiasts
More than 2.6 million hobbyists are listed on the Woodworking Enthusiasts file. Most of these individuals are homeowners, married men; median age 44, with $60,000 median income. The sources include mail order buyer, retail, online and direct response TV transactions, in addition to self-reported lifestyle survey data.
Selections: Monthly hotline, do-it-yourselfers, age, income, gender, homeowners, children, bankcard holders, hunting and fishing, golfers, ethnicity, home decorating, magazine subscribers, book buyers, mail order buyer category, collectibles/sports interest by type, travelers, investors, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John at 201-489-2525 or stephani@focus-usa-1.com
CANADIAN LIST NEWS
PRIZM Data Offered on Universe Canada Files
Optional PRIZM Canadian edition geographic data overlays have become available for the entire Universe Canada list portfolio. The additional PRIZM data classifies Canadians into one of 66 lifestyle types. The Universe Canada segments include French, new movers, ethnic and interests, to name a few. PRIZM links demographic and psychographic data with social values data from Environics Research. Contact Cornerstone Group of Companies, Valeria Quinzio at 416-932-9555, ext. 385 or vquinzio@cstonecanada.com
IN THE NEWS
Goodwin to Receive Award at List Vision
Chris Goodwin, an account manager at Millard Group Inc., has been selected to receive this year’s Ron Davis Young List Professional Award on Aug. 4. The award will be presented during the Direct Marketing Association’s List Vision Conference in New York.
