* Body & Soul Magazine
* The Week Magazine
* Redmond Channel Partner
* Drinks International
* Libitrol Male Enhancement
* Industria Avicola
* Youthful Effects
* Axis Info Online Travel Responders
LISTS UNDER NEW MANAGEMENT
Body & Soul Magazine
Millard Group Inc. has been appointed manager of Body & Soul magazine’s list by Martha Stewart Living Omnimedia Inc., the new owner of this health and wellness lifestyle publication. Some 265,000 active subscribers are named; 87% are women. List Services Corp. previously managed this file.
Selections: Hotlines, gender, paid, source, state/SCF/ZIP
Sample usage: Bookspan, Childreach, Rodale Publishing, Kabbala Center, National Arbor Day Foundation, Yoga Journal, Organic Style, Vegetarian Times
Price: $105/M
Contact: Millard Group Inc., Allison Bergeron at 603-924-9262, ext. 2153 or abergeron@millard.com
The Week Magazine
Dennis Publishing Ltd. hired Lake Group Media Inc. to oversee The Week magazine’s subscriber file. Nearly 300,000 actives are identified. The typical reader listed here is 45 years old with household income of $150,000 a year. ALC Data Management was the former manager.
Selections: Hotlines, change of address, source, gender, paid, state/SCF/ZIP
Sample usage: American Civil Liberties Union, Amnesty International, Boardroom, Business Week, Cargo Magazine, Consumer Health Publishing Group, Consumers Union, Doctors Without Borders, Dow Jones & Co., EcoQuest International, Esquire Magazine, Financial Times, Folio Society, Forbes Inc., Fortune Magazine, Kiplinger Washington Editors Inc., Library of America, Mayo Clinic, Men’s Health Magazine, Musical Heritage Society, National Geographic Magazine, The New York Times, Veterans of Foreign Wars, Working Assets
Price: $115/M
Contact: Lake Group Media Inc., Belkys Reyes at 914-925-2406 or Belkys.Reyes@LakeGroupMedia.com
NEW LISTS
Redmond Channel Partner
101 Communications will offer the Redmond Channel Partner magazine list beginning July 1. This file consists of 29,795 postal subscribers and 17,142 e-mail addresses. The magazine targets information technology professionals who use Microsoft products.
Selections: Business/industry, job title, number of employees, budget
Price: $245/M (postal file): $300/M (e-mail file)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Drinks International
Quest Magazines and Events is offering a list of 14,252 subscribers to Drinks International, a beverage industry trade magazine published in the United Kingdom. Segments with e-mail addresses, telephone and fax numbers are available. The main file includes 477 U.S. subs. Direct mail and telemarketing are the sources.
Selections: Business/industry, job category/seniority, region, country
Price: $325/M (postal file); $375/M (telemarketing/fax file); $425/M (e-mail file)
Contact: Kroll Direct Marketing Inc., Janae Thompson at 609-275-2900, ext. 104 or janae@krolldirect.com
Libitrol Male Enhancement
Some 5,641 sexual potency product buyers are named on the Libitrol Male Enhancement list. The sources are direct response radio and space advertising, which generated inbound telephone orders. The average unit of sale was $37.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com
Industria Avicola
Watt Publishing Co. is offering a list of subscribers to Industria Avicola, a Spanish-language poultry industry trade magazine. The file names 9,031 subs from more than 20 countries, including the United States. The largest counts are for Peru, Colombia and Argentina.
Selections: Type of business, buying authority, flock size, job function, one per location, specialty, country, province, state/SCF
Price: $250/M
Contact: DM2, Lisa Slusher at 800-323-4958, ext. 8366 or lslusher@dm2lists.com
Youthful Effects
The Youthful Effects list names 1.5 million buyers of Alena brand weight-loss and skin care products. They responded to direct response TV and radio, direct mail or Internet promotions. The average unit of sale was $50.
Selections: Monthly and two-week hotlines, product
Price: $100/M
Contact: Catamount Group, Kate McCall at 203-778-4110, ext. 13 or kate@catamountgroup.net
NEW SELECTS
Axis Info Online Travel Responders
More selections are available on the Axis Info Online Travel Responders list, including e-mail addresses and telephone numbers. Among the others are age range, income range, marital status, presence of children, homeowner, credit card and book buyer. More than 17.5 million names are on the file. Those listed responded to online offers for business or pleasure travel.
Additional selections: Type of travel, hotlines, gender, state/SCF/ZIP
Price: $80/M (last-12-month names)
Contact: Aggressive List Management Inc., Kim Lampp at 847-304-4030, ext. 208 or kiml@aggressivelist.com
