* Randall’s Equipment Data Associates Database
* Memorial Sloan-Kettering Donors
* Quinlan Publishing
* Ampli-Ear
* Dr. Andrew Weil’s Self Healing Newsletter
* Auto Shoppers
* Galapagos Islands Cruise Enthusiasts
* AccuData Promotes Four
* People in the News
LISTS UNDER NEW MANAGEMENT
Randall’s Equipment Data Associates Database
Randall Publishing Co. has chosen MeritDirect to manage its Equipment Data Associates database. A master file that names 1.1 million equipment buyers is available, plus seven other lists that specify types of equipment buyers. Other files provide names of those who’ve bought construction, lift truck, agricultural, logging and woodworking equipment. Data is derived from state government filings for credit to purchase new or used equipment. Information Refinery formerly managed these lists.
Selections: Business/industry, gender, hotline, number of employes, sales volume, telephone numbers, SIC code, state/SCF/ZIP
Sample usage: Mercor Media, AW Direct, Global Equipment, Home Depot, Lorman, McGraw-Hill, Northern Tool, Office Depot, Pitney-Bowes, Tool Crib Wright Express
Price: $125/M
Contact: MeritDirect, Chris Blohm at 914-368-1031 or cblohm@meritdirect.com
Memorial Sloan-Kettering Donors
Direct Media Inc. was appointed list manager by Memorial Sloan-Kettering Cancer Center. The hospital has a list of more than 1 million donors, including 347,284 from the last 12 months. A separate file with 187,355 Jewish donors is also available. The average contribution was $20. Direct mail is the source. Innovations Direct was the previous list manager.
Selections: Donation amount ranges, gender, state/SCF/ZIP
Sample usage: Alzheimer’s Association, American Diabetes Association, Harriet Carter, Mothers Against Drunk Driving, Toys for Tots, U.S. Olympic Committee, Veteran’s of Foreign Wars
Price: $75/M
Contact: Direct Media Inc., Peggy O’Keefe at 203-532-3760 or pokeefe@directmedia.com
Quinlan Publishing
Lake Group Media Inc. now manages Quinlan Publishing Group’s list portfolio, including a newsletter subscriber master file with 45,121 names. Individual files are available for identifying subscribers of publications specializing in education and grants, human resources, law enforcement, municipal government or property management, with counts ranging from 6,123 to 17,712. NRL Direct was the former manager.
Selections: Hotlines, telephone numbers, publication, business address, gender, state/SCF/ZIP
Sample usage: Briefings Publishing Group, Crain Communications Inc., Dow Jones & Co., Park University Enterprises, Positive Promotions, Thompson Publishing Group (master file)
Price: $135/M to $145/M
Contact: Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com
Ampli-Ear
MKTG Services is managing a file naming Ampli-Ear hearing aid buyers. More than 225,000 from the last 12 months are listed. Three-quarters of those identified here are age 60 or older. The average unit of sale was $25 and 70% of customers paid with a credit card. The source is space advertising. Direct Media Inc. had been the list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: AARP, Bentley Myers International, Better Hearing Institute, Biogenetics, Cystic Fibrosis Foundation, Deafness Research, Dr. Leonard Health Care, Heartland America, Jenasol Inc., Journal of Longevity, New World Health Inc., Oreck Corp., Swanson Health Products, Zurich Biopharmacals
Price: $85/M
Contact: MKTG Services, Jill Brobst at 215-968-5020, ext. 145 or jbrobst@mktgservices.com and Paul Zelin at 215-968-5020, ext. 164 or pzelin@mktgservices.com
Dr. Andrew Weil’s Self Healing Newsletter
RMI Direct Marketing Inc. is the new manager of Dr. Andrew Weil’s Self Healing newsletter subscribers file. A total of 217,000 actives are available, plus 35,000 former subs from the last 12 months. The median age of those listed is 53; their average household income is $97,890 a year. List Services Corp. had been managing this file.
Selections: Gender, paid, source, state/SCF/ZIP
Sample usage: Agora Publishing, Association for Humanistic Psychology, Boardroom, Chase Direct Insurance, Consumers Union, Guideposts, International Home Shopping, Money Magazine, Natural Resource Defense Council, Rodale, Sharper Image, Sierra Club, Tufts University, Vita-Mix Corp., Yoga Journal
Price: $105/M
Contact: RMI Direct Marketing Inc., Courtney Waters at 203-825-4638 or cwaters@rmidirect.com and Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com
NEW LISTS
Auto Shoppers
More than 3.3 million people who said they plan to buy or lease a new or used car are named on the Auto Shoppers postal file. Similar lists with more than 1.7 million telephone numbers and 809,271 e-mail addresses are available. The sources are online surveys, direct response e-mail marketing and Web sites.
Selections: Purchase/lease timetable, makes and models, vehicle type, demographic, interests, state/SCF/ZIP
Price: $120/M (postal); $140/M (telemarketing); $145/M (e-mail)
Contact: Vente Inc., Jody Vinci at 877-899-1490 or jvinci@venteinc.com and Barney Marvin at 877-899-9691 or bmarvin@venteinc.com (wholesale)
Galapagos Islands Cruise Enthusiasts
Travel prospects are identified on the Galapagos Islands Cruise Enthusiasts list of 23,877 postal and 53,555 e-mail addresses. These individuls completed detailed profiles at the Lux-cruise.com and Luxtravelguides.com Web sites which indicated their travel plans for the next 12 months. More than half said they planned to take a cruise before the end of the year. No ZIP select is available.
Selections: Behavior, hotline, income, gender, presence of children, state/SCF
Price: $100/M
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or kay@thomastownsendandkent.com
IN THE NEWS
AccuData Promotes Four
Four executives at AccuData America have received promotions. Mike Peterman and Blair Staas have been named senior vice president of sales. Peterman will oversee the strategic partnerships and premier sales divisions. Staas will manage the client solutions division, in addition to managing relationships with reseller, e-commerce and preferred partner program clients. Bree Verrengia has become vice president of sales operations. John Campbell is now the director of product management.
People in the News
Susan L. Fritz has returned to List Process Co. as an account manager. Fritz previously worked at the company for 13 years, but she most recently was with VentureDirect Worldwide.
