* Ci Technology Database
* Live Nation Ticket Buyers
* Trudeau Health Book Buyers
* PlumParty.com
* Silver Lining Top 25 Active Residential Communities
* Crutchfield Catalog Blow-in
* InfoUSA to Combine Millard Group and Mokrynskidirect
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Ci Technology Database
Worldata announced at New York DM Days it has been appointed list manager for Harte-Hanks Inc., effective no later than Aug. 1. CiTDB data on information technology professionals is gathered via telephone interviews. Nearly 1.3 million names are available. The database monitors installed technology and spending plans at nearly 700,000 business, government and institutional sites. The file includes telephone numbers, e-mail and postal addresses. 21st Century Marketing is the current list manager.
Price: $200/M (postal file); $275/M (telemarketing file); $355/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Live Nation Ticket Buyers
Carney Direct Marketing has been tapped to manage a group of lists for Live Nation, an entertainment promoter and ticket vendor. The appointment includes lists of theater, sports event and concert ticket buyers, plus enhanced files. Counts range from 825,000 to more than 13.7 million. The average sale was $150. Sources include space ads, radio, TV and e-mail. Lake Group Media Inc. formerly managed these files.
Selections: Monthly hotlines, telephone numbers, price range, multibuyer, event type, presence of children, income, ethnicity, gender, age, mail order buyer, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316 or [email protected])
NEW LISTS
Trudeau Health Book Buyers
More than 1 million individuals who purchased the book “More Natural Cures Revealed” by Kevin Trudeau are available on a list. More than one third of these buyers are men. All responded to a 30 minute infomercial. The unit of sale was $20.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $110/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])
PlumParty.com
A total of 83,146 buyers including 21,455 from the last 12 months are named on this Web site-generate file. Roughly 30% of these customers are men. The unit of sale was $75 for gifts and party supplies.
Selections: Hotline, recency, gender, state/SCF/ZIP
Price: $120/M
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Silver Lining Top 25 Active Residential Communities
Some 473,821 names have been assembled for this file. Those listed live in communities that provide home maintenance services. This data comes from multiple sources including public real estate records, catalogs, direct mail and financial records.
Selections: Age, lifestyle, income, travel habits, pets, technology, gender, presence of grandchildren, ravel, net worth, outdoor sports activities, books/magazines, health interests, monthly hotline, telephone numbers, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Matt Potts (203-791-4440; [email protected])
NEW INSERT MEDIA
Crutchfield Catalog Blow-in
Crutchfield Corp. has introduced a catalog blow-in program. It mails roughly 33 million electronic products catalogs annually. Bind-in inserts will be accepted and on-page ad space is available too. Inserts must be 3-/2 to 5-1/2 inches to 6 by 6 inches, maximum weight one-quarter ounce.
Price: $40/M
Contact: Singer Direct Inc., Sandra Roscoe (212-209-1934; [email protected]
IN THE NEWS
InfoUSA to Combine Millard Group and Mokrynskidirect
InfoUSA will merge Millard Group and Mokrynskidirect into one unit, the company said yesterday. The new name will be Millard-Mokyrnski Group.
Ben Perez will serve as president of the combined list management-brokerage group and Dennis Bissig as senior vice president, according to Ed Mallin, president of InfoUSA’s Information Services Group.
Both units will maintain their home offices — Mokrynskidirect in New Jersey and Millard Group in New Hampshire — and key personnel will remain in place, Mallin said. But the change will lead to some operational consolidation, he noted.
Both firms have strong customer bases in publishing, the catalog business and other fields.
“They have a lot of common clients and expertise, and it has always been part of our vision to unite them,” Mallin said. “This will bring together all of their talent and resources, and give them a common platform to work from.”
InfoUSA acquired Millard Group in 2006 and Mokrynskidirect in 2006.
Short Cuts
MeritDirect will hold its 8th Annual Business Mailer’s Co-op and Interactive Marketing Conference for clients July 11 to 13, at the Westchester Renaissance Hotel, White Plains, NY.
Belardi/Ostroy ALC will be closed today for its annual summer outing.
Network
