* Sporty’s Wright Brothers Collection
* Real Estate Professional
* Laptop Intenders
* Universal Museum Collections Religious
* Little Blue Book Pharmacy Profiler
* Puranol Diet Buyers
* Poultry Tribune/Egg Industry
* Dr. Dobb’s Journal
LISTS UNDER NEW MANAGEMENT
Sporty’s Wright Brothers Collection
Millard Group Inc. has assumed management of the Sporty’s Wright Brothers Collection catalog customer list. The various segments available include 23,463 last-12-month buyers. The catalog specializes in aviation-theme products and three-quarters of its customers are men. Names and Addresses Inc. was the prior list manager.
Selections: Monetary amount ranges, 3-, 6-, 24-month buyers
Sample usage: Acorn Direct, Air & Space Smithsonian, Air Force Association, Aircraft Pilot Cards, AutoSport, Brookstone, Collector’s Choice Music, Flying Magazine, National Geographic Catalog, Smithsonian Magazine
Sample tests: Clever Gear Co., Flight Journal, Lipenwald Inc., National D-Day Museum, Popular Science Magazine, Praire Home Companion
Price: $95/M (last-12-month buyers)
Contact: Millard Group Inc., Sherry Flint at 603-924-9262, ext. 2426 or sflint@millard.com and Pat Payne at 603-924-9262, ext. 2114 or ppayne@millard.com
Real Estate Professional
Avrick Direct Inc. has chosen Fasano and Associates to oversee the Real Estate Professional list. The file identifies 303,526 licensed real estate agents and brokers nationwide. Sixty-five percent of those listed are women. These last-three-month records are derived from directories. The new manager plans to offer special test incentives for apparel mailers. Statlistics formerly managed the file.
Selections: Telephone numbers, e-mail address, gender, state/SCF/ZIP
Price: $100/M
Contact: Fasano and Associates, Mariam Damaryan at 818-728-9030, ext. 122 or mdamaryan@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com
NEW LISTS
Laptop Intenders
An Internet-generated list that identifies consumers who expressed an interest in laptop computers–a list that’s been used by companies such as Gateway and NEC–has become available for rental. The Laptop Intenders file contains 239,116 prospects’ e-mail addresses and 85,340 postal records, maintained as a new segment within the TTK Affluent Americans Database. The sources are online surveys and Home Electronic Journal’s Web site. No ZIP selection is offered.
Selections: Hotline, behavior, income/affluence, gender, presence of children, state/SCF
Price: $100/M (postal or e-mail records)
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or kay@thomastownsendandkent.com
Universal Museum Collections Religious
Consumers who purchased Pope Prayer Cards, pocket crosses and other religious-oriented products are found on the Universal Museum Collections Religious list. There are 153,000 buyers and inquirers from the last three months available. Space advertising is the source, and many buyers responded to a follow-up direct mail offer. Most of these individuals are Roman Catholic. The average sale is $9.
Selections: Monthly hotline, state/SCF/ZIP
Price: $85/M
Contact: List Services Corp., Jesse Dudics at 203-791-4175 or jdudics@listservices.com
Little Blue Book Pharmacy Profiler
WebMD Inc. has released Little Blue Book Pharmacy Profiler, a list of 55,000 independent and chain pharmacies. The sources are primarily forms returned by fax and e-mail; a small percent of data is gathered by telephone.
Selections: Telephone numbers/faxes, physician’s phone line, chain/independent, chain name, pharmacy type, open 24 hours, state/SCF/ZIP
Price: $75/M
Contact: True North List Marketing, Linda M. Quinn at 203-459-4348, ext. 302 or Linda.Quinn@TrueNorthList.com and Lynn Starr at 203-459-4348, ext. 305 or Lynn.Starr@TrueNorthList.com
Puranol Diet Buyers
Consumers who purchased a weight loss product between January and May are named on the new-to-market Puranol Diet Buyers list. The current count is 4,459; older records are available as well. Ninety-three percent of these customers are women, typically between ages 30 and 50. Space advertising and radio are the sources.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or pranalli@impulsermi.com
Poultry Tribune/Egg Industry
Watt Publishing Co. has released a pair of poultry publication lists, Poultry Tribune and Egg Industry, with 4,741 and 1,027 subscribers respectively. Topics covered in these publications include production and processing equipment, heating and cooling systems, and control of insects and rodents.
Selections: Number or employees, job function, one per location, sales volume, SIC code, Canadian province, state/SCF/ZIP
Price: $120/M (Poultry Tribune); $600 (entire Egg Industry file)
Contact: DM2, Lisa Slusher at 800-323-4958, ext. 8366 or lslusher@dm2lists.com
NEW SELECTS
Dr. Dobb’s Journal
CMP Media LLC has begun offering selections for job title, business/industry and number of employees on the Dr. Dobb’s Journal list of 101,166 active subscribers. This title targets software development professionals. Separate segments with 43,732 qualified subscribers, 1,331 international subscribers and 9,260 e-mail addresses are available.
Additional selections: State/SCF/ZIP
Sample usage: Paine Webber Inc., ACM-Association for Computing, Advanced Information Technology, IMB Magazines, Oracle Corp., University of California/Berkeley, Baltimore Technologies, Intel, American Institute of Physics, Computerworld, Infoworld, Java Report, Linux Journal (postal file); IBM, Quest Software Verisign Inc. ILOG (e-mail file)
Price: $225/M (subscribers); $300/M (international records); $400/M(e-mail addresses)
Contact: Rubin Response Management Services Inc., Lauren Thorp at 847-619-9800, ext. 221 or laurent@rubinresponse.com and Scott Wells at 847-619-9800, ext. 215 or scottw@rubinresponse.com
