* Roses Forever
* SPCA of Westchester
* Financial Planning Association
* 1-800-Patches
* Exempt Magazine
* Dell Magazines and Penny Press
* Orlando: Not Just for Kids
* Audubon Workshop
* Maxim and Stuff
LISTS UNDER NEW MANAGEMENT
Roses Forever
Avrick Direct Inc. has appointed Fasano and Associates to manage the Roses Forever continuity buyers list. This is a list of 304,486 consumers who paid $395 on a credit card to receive a monthly shipment of a dozen roses for one year. Women placed 81% of these telemarketing-generated orders. Bulls Eye Marketing Inc. was the prior list manager.
Selections: Monthly hotline, gender, state/SCF/ZIP
Sample usage: Hosiery Corp., Musical Heritage, Heartland Music, San Francisco Music Box, Potpourri, International Home Shopping, Literary Guild, Martha Stewart, American Masters, House of White Birches, Bradford, Book-of-the-Month Club
Price: $85/M
Contact: Fasano and Associates, Laurance Shoobs at 818-728-9030, ext. 104 or lshoobs@fasano-assoc.com and Susan Gilbert at 818-728-9030, ext. 106 or sgilbert@fasano-assoc.com
SPCA of Westchester
The SPCA of Westchester (County, NY) recently appointed Atlantic List Co. to oversee its universe of 7,551 active donors. The average direct mail contribution is $20. No telemarketing is allowed. Direct Communications Corp. previously managed this file.
Selections: state/SCF/ZIP
Sample usage: ASPCA, Alley Cat Allies, Best Friends Animal Sanctuary
Price: $75/M
Contact: Atlantic List Co. Inc., Bill Moore at 703-528-7482, ext. 3010 or bmoore@atlanticlist.com
Financial Planning Association
The Financial Planning Association (FPA) has named Infocus Marketing Inc. as its list manager. Most FPA members are certified financial planners and 62% are sole proprietors. Financial planners tend to specialize in areas such as investment, cash management, estate planning, stocks and bonds or retirement planning. Aggressive List Management formerly handled this list.
Selections: Designation, specialty area, number of employees, primary profession, years in business, birth year, state/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Kevin Sowers at 800-708-5478, ext. 3256 or ksowers@infocusnet.com
NEW LISTS
1-800-Patches
Internet purchasers of transdermal patches or other health and beauty products are identified on a list released by 1-800 Patches Inc. Some 55,000 names are available, including separate segments of diet product and beauty product buyers. Sixty-five percent of the customers are women. Postal and telemarketing records are available. The unit of sale is $72.
Selections: Gender, age, state/SCF/ZIP
Price: $95/M (postal file); $250/M (telemarketing file)
Contact: Country Marketing Ltd., Alex Dorantes at 315-895-7737 or al@countrymarketing.com
Exempt Magazine
NPT Publishing Group Inc. has released the controlled circulation list for Exempt, a new magazine that targets professionals responsible for managing endowments and the finances of nonprofit organizations. Eighty-four percent of these 14,038 subscribers are CEOs. Other subscribers include COOs, development officers and board members.
Selections: Annual company revenue, business activity, job function/title, state/SCF/ZIP
Price: $175/M
Contact: Direct Media Inc., Julie Salles at 203-532-2492 or jsalles@directmedia.com
Dell Magazines and Penny Press
Subscribers to Dell Magazines and purchasers of Penny Press books were assembled and overlaid with pyschographic and demographic data to introduce new enhanced list segments. The Dell Magazines Penny Press Travel Source file contains 236,699 names. Other enhanced list segments identify pet owners, consumers who’ve purchased diet or self-improvement products, travelers and craft and hobby enthusiasts. Direct mail is the source.
Selections: Gender, recency, lifestyle, income, age, credit cards, state/SCF/ZIP
Price: $100/M
Contact: Mal Dunn Associates Inc., Kathy Fontana at 845-278-1342 or KathyF@dunndirect.com
Orlando: Not Just for Kids
Singles, couples and empty-nesters who purchased a $500 vacation package are named on the Orlando: Not Just for Kids list. The count for the last 12 months is 492,388. Packages sold via direct mail included airfare, hotel and restaurant reservations.
Selections: Quarterly hotline, gender, income, age, state/SCF/ZIP
Price: $80/M
Contact: List Experts Inc., Iris Caralla at 727-669-2500 or IrisC@thelistexperts.com
SPECIALS!
Audubon Workshop
Selects are half price on the Audubon Workshop list for non-catalog test orders placed by July 15. Some 78,000 names are available. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or tom.mcculloh@alc.com
Maxim and Stuff
Through Aug. 31 a 50% discount on selects is being offered on the Maxim and Stuff magazine lists. Maxim has more than 1.7 million active subscribers and Stuff has 957,188. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or Anthony.Carraturo@LakeGroupMedia.com
