* Oakstone Publishing
* American Media Health and Fitness Magazines
* JoonBug E-mail Addresses
* Limited Too
* Unity Magazine
* Beauty Riot Kids
* AbsoluteROI Sweepstakes and Contest Participants
* 2.0 Prime Health Solutions Consumer Database
LISTS UNDER NEW MANAGEMENT
Oakstone Publishing
Lake Group Media Inc. was tapped to manage Oakstone Publishing’s lists of medical and human resources professionals, with 178,871 and 34,023 names respectively. Each file includes buyers and subscribers. Oakstone sells newsletters, books, posters and booklets. The direct response-generated unit of sale ranged from $300 to $1,800. VentureDirect Worldwide was the previous list manager.
Selections (depending on file): Product buyers, gender, business/home address, specialty, state/SCF/ZIP
Sample usage: Alexander Hamilton Institute, Aspen Publishers, Briefings Publishing Group, Crain Communications Inc., Harvard Business Review, Lawrence Ragan Communications, M. Lee Smith Publishers, Skillpath, Thomas Publishing
Price: $145/M to $150/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])
American Media Health and Fitness Magazines
Statlistics now oversees more than a dozen of American Media Inc.’s magazine subscriber files. Among them are Natural Health (with 275,865 subs), Muscle and Fitness (246,252), Flex (30,998) and celebrity magazines like the National Enquirer. These lists formerly were managed by Specialists Marketing Services Inc.
Selections: Hotlines, age, income, gender, credit cardholder, lifestyle, state/SCF/ZIP
Sample usage (depending on file): Nutrition Express, Rodale Inc., Vitamin Shoppe, Vitacost.com, Dennis Publishing, American Heart Association, Bay Area Organic Express, Body and Soul Omnimedia Inc., DHC USA Inc., Doubleday Entertainment, Guideposts Associates Inc., International Masters Publishers, Leukemia and Lymphoma Society, Mambo Sprouts, Nutrition Action, Ogden Inc., Planned Parenthood Federation, Yoga Journal
Price: $100/M
Contact: Statlistics, Rita Verna (203-778-8700, ext. 112; [email protected])
JoonBug E-mail Addresses
MKTG Services was appointed to co-manage an e-mail file with the sales staff at JoonBug Productions Inc., an interactive online marketing network. E-mail addresses for 500,000 entertainment event attendees are available. JoonBug promotes events in New York, Boston, Atlanta, Miami, Chicago, Dallas, Denver, Las Vegas, Los Angeles and San Francisco. Those listed range in age from 21 to 36. JoonBug will continue to work directly with existing list rental clients. JoonBug’s Entertainment Members postal file also is available.
Selections: Age, gender, income, marital status, musical preference, nights out per week, state/SCF/ZIP
Price: $175/M (e-mail file)
Contact: MKTG Services, Billie Risser (215-867-4074; [email protected])
NEW LISTS
Limited Too
Tween Brands Inc. has a list of buyers of Limited Too brand apparel for girls ages 7 to 14. Some 3.4 million buyers from the last 12 months and 6.3 million from the last 24 months are named. Women placed 85% of these orders, which averaged $65 each. The sources are retail (75%) and direct mail.
Selections: Monthly hotline, dollar amount spent (ranges), multibuyers, product type, store type, credit/cash transaction, phone orders, retail/Internet buyers, last purchase date, adult’s/child’s age, gender, state/SCF/ZIP
Price: $100 (last-12-month buyers)
Contact: List Services Corp., Lesley Gibson (203-791-4175; [email protected])
Unity Magazine
This is a list of 19,842 subscribers to this religious magazine. Three-quarters are women, generally age 50 and older. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Rickard List Marketing, Lisa Hamilton (631-249-8710 or [email protected])
Beauty Riot Kids
Some 14,000 girls under age 18 are listed; with records addressed to the girls’ parents. Data is gathered from registrations at BeautyRiot.com, a Web site that features information about celebrities’ makeup and hairstyles.
Selections: Household income, age, birth date, state/SCF/ZIP
Price: $100/M
Contact: Catamount Group, Tracy Haddad at 203-778-4110 or [email protected])
AbsoluteROI Sweepstakes and Contest Participants
More than 27.5 million are identified on this file derived from the Absolute Infinite Response database. Those listed entered sweepstakes and travel contests. Web site sources include 123freetravel.com, Brandarama.com and I-dealrewards.com.
Selections: Monthly hotline, telephone numbers, age, gender, travel sweeps, shopping portals, discount coupons, freebies, interest category, date of birth, household income, presence of children, state/SCF/ZIP
Price: $86/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])
UPDATED LISTS
2.0 Prime Health Solutions Consumer Database
E-mail addresses have been added to this 22.8 million-name database. Segments for specific ailments and conditions are offered, such as diabetes, allergies, insomnia, asthma and impotency. Data is generated online at PrimeHealthSolutions.com.
Selections: Ailments, hotlines, prescription/over the counter, education, ethnicity, age, income, gender, homeowners, lifestyle, mail order buyers, donors, presence of children, Internet buyers, state/SCF/ZIP
Price: $140/M
Contact: Media Heights, Jason Rines (800-379-6147, ext. 107; [email protected])
Network
