* Jane Goodall Institute
* Talk to You Later
* 30-Day Consumer Hotline File
* Work from Home Book Buyers
* Consulting Foresters
* M. Lee Smith Publishers
* SIE Master File
* Diabetes Health
LISTS UNDER NEW MANAGEMENT
Jane Goodall Institute
ALC Data Management has been retained to manage the Jane Goodall Institute list of direct mail-generated donors who indicated their concern about the environment. This is a universe of 36,288 records. Nearly three-quarters of this organization’s contributions have come from women. No telemarketing is allowed. Names in the News Inc. was the previous list manager.
Selections: state/SCF/ZIP
Price: $85/M
Contact: ALC Data Management, Shawn Danitz at 609-580-2758 or shawn.danitz@alc.com
NEW LISTS
Talk to You Later
Users of instant and text message technologies are found on the Talk to You Later (TTYL) master file. The majority of these 1.5 million individuals are 16 to 20 and the file includes numerous music interest selections. Those listed purchased electronics and other overstock products via the Internet, direct mail or the retail channel.
Selections: Monthly hotline, music interest, newly issued credit, product types, online magazine subscribers/buyers, home video, retail buyers, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 mvolpe@mediasourcesolutions.com
30-Day Consumer Hotline File
A list with more than 6.4 million records has been launched that identifies consumers who purchased products or services or otherwise responded to various online offers within the last 30 days. The data has been overlaid with demographic, lifestyle, mail order buyer and other transaction data. Those listed on the 30-Day Consumer Hotline file have a median age of 37 and median $50,000 income.
Selections: Age ranges, Income ranges, presence of children by age range, homeowners, health and fitness, electronics, bankcard holders, interests, ethnicity, new movers, do-it-yourselfers, grandparents, dog/cat owners, single parents, computer owners, state/SCF/ZIP
Price: $70/M
Contact: Focus USA, Lori Collins at 603-635-1842 or Lori@focus-usa-1.com
Work from Home Book Buyers
Opportunity seekers who purchased books about working at home are available on a list with 365,311 names generated from February through April. The sources are point-of purchase retail kiosks located in shopping malls and direct mail. Nearly one-third of these buyers are women. A telemarketing file is available.
Selections: Gender, state/SCF
Price: $100/M (postal records); $200/M (telemarketing records)
Contact: Net60 LLC, Chaim Lazar at 201-833-9003 or chaim@net60.com
NEW COMPILED LISTS
Consulting Foresters
Records from a membership directory have been assembled to build the Consulting Foresters list with more than 2,800 records. These individuals manage and develop forest resources for economic and recreational purposes.
Selections: Gender, job title, title address, telephone/fax numbers, state/SCF/ZIP
Price: $60/M (base)
Contact: Hugo Dunhill Mailing Lists Inc., Miriam Vivo at 212-213-9300, ext. 37 or mvivo@hdml.com
NEW SELECTS
M. Lee Smith Publishers
Selections for number of employees, sales volume and SIC codes have become available on the various M. Lee Smith Publishers lists, including a master file that names 130,013 subscribers and product buyers. These lists consist of subscribers to various law newsletters targeting executives, attorneys, human resource managers and other professionals.
Additional selections: Recency, telemarketing, gender, state/SCF/ZIP
Sample usage: Aspen Law and Business, Business 21 Publishers, Office Depot, Ragan Communications (master file)
Price: $145/M
Contact: Statlistics, Scott Perillo at 203-778-8700, ext. 132 or s.perillo@statistics.com
SIE Master File
The subscription agency for financial advisory newsletters Select Information Exchange has introduced a selection called naked option buyer to the SIE Master File. A “naked option” is a type of investment strategy in which options sold short are not matched by another type of investment option. The SIE master file consists of 612,000 subscribers to more than 500 newsletters. The average unit of sale is $375. The sources are 50% direct mail and 50% space advertising.
Additional selections: Hotlines, option trading subscribers, multibuyers, investor/subscriber types, change of address, Canadian subscribers, gender, telephone numbers, state/SCF/ZIP
Sample usage: A.G. Edwards, Barrie Pace Ltd., Barron’s Magazine, Bloomberg Personal, Bryant Economic Research, Business Week Magazine, Charles Schwab & Co., Cigna Direct Marketing, Commonwealth Diamond Group, Chicago Board of Options Exchange, Forbes Magazine, Fortune Magazine, Hume Group, Merrill Lynch, Phillips Publishing, Smith Barney, Zurich Direct, Los Angeles Mission, Museum of Tolerance, Republican National Committee, Brooks Brothers, Columbia House, Hello Direct, Lands’ End, Neiman Marcus, Sporty’s Catalog
Price: $110/M
Contact: Name-Finders Lists Inc., Lauren N. Clymer at 415-955-8595,ext. 253 or Lauren@namefinders.com
Diabetes Health
New enhanced selections for homeowner, household income, mail order buyers, credit cards and marital status were recently added to the Diabetes Health magazine lists. The larger file Diabetes Health Inquirers contains 102,042 names, while the Diabetes Health Professional File Subscribers list names 19,543 subscribers. Individuals identified on these files include educators, nurses, dieticians, physicians, pharmacists and other healthcare workers.
Additional selections: Recency, gender, state/SCF/ZIP
Price: $150/M (subscribers and inquirers)
Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or debrag@leonhenryinc.com
