* MasterFiles New Homeowners/New Movers
* Wild at Work
* Simply Home Magazine
* Vendome Group Behavioral/Addiction Book Buyers
* Time Inc. Catalog Buyers
* Politically Active Hispanic Responders
* Gourmet Cuisine and Fine Wines
* People in the News
* Classified
LISTS UNDER NEW MANAGEMENT
MasterFiles New Homeowners/New Movers
The List Place Inc. now manages MasterFiles’ new homeowners and new movers lists. Some 39 million are named on the homeowners segment. The new movers list includes 9 million who relocated in the last 12 months. Among the sources are public records and telephone companies. Mal Dunn Associates Inc. formerly managed this compiled data.
Selections (depending on file): Telephone numbers, age, gender, dwelling type, lender, mortgage amount, date of sale/price, bathrooms/bedrooms, swimming pool, square footage, year built, state/SCF/ZIP
Sample usage: Leslie’s Swimming Pool Supplies, Williams-Sonoma, Life Investors Insurance, Citicorp, Dial America Marketing
Price: $80/M (new homeowners); $100/M (new movers)
Contact: List Place Inc., Bryan Borower (704-672-3174; [email protected]
NEW LISTS
Wild at Work
Human resources and benefits directors registered at Wildatwork.com are on postal and e-mail lists with 25,236 and 7,982 records, respectively. The Web site promotes newsletters featuring travel, entertainment and other offers to employees of registered companies.
Selections: Business address, number of employees, state/SCF/ZIP
Price: $150/M (postal file); $275/M (e-mail file)
Contact: Direct Media Inc., Jennifer Polito (203-532-6644; [email protected]
Simply Home Magazine
Cutting Edge Media offers a list of 13,366 subscribers to Simply Home magazine. Readers are women who run home-based businesses or work from home. Direct mail is the sole source.
Selections: State/SCF
Price: $105/M
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected]
Vendome Group Behavioral/Addiction Book Buyers
Those who work for behavioral healthcare organizations, provider groups and treatment centers are included on Vendome’s newest file of 14,631 book buyers. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $175/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected]
Time Inc. Catalog Buyers
Time Inc. has two new master files naming women’s and children’s catalog customers. The women’s segment is larger, with more than 2.2 million names. The 1.9 million-name children’s segment lists individuals who have kids or who’ve purchased kids’ products. Time’s subscriber and buyer data has been enhanced with Z-24 catalog information and Experian data to create both files. Numerous hotlines are offered, including some with product purchase categories.
Selections: Hotlines, demographics, state/SCF/ZIP
Price: $80/M
Contact: Millard Group Inc., Jennifer Kelley (603-924-9262, ext. 2120; [email protected]
Politically Active Hispanic Responders
More than 3.8 million voters, political responders and donors are named on this file. Separate segments identify Democrats, Republicans and registered independent voters. The list consists of merged deduplicated data sourced from direct mail surveys and membership rosters.
Selections: Democrats/Liberals, Republicans/Conservatives, non-declared, party unknown, gender, marital status, age, telephone numbers, e-mail addresses, state/SCF/ZIP
Price: $85/M
Contact: Sound Beach Marketing Partners LLC, Terry Hudock (203-698-0708; [email protected]
Gourmet Cuisine and Fine Wines
Mail order buyers of tabletop items are included in this list of gourmet food and wine buyers. The 30-day hotline count is 353,460. Men made 40% of these purchases.
Selections: Age, income, dwelling type, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Fasano and Associates, Rose Joseph (818-728-9030, ext. 113; [email protected]
IN THE NEWS
People in the News
Edith Roman Associates Inc. has hired Christina Bashark as vice president of new business development. Bashark previously worked at Worldata.
CLASSIFIEDS
Classified
Time for a change? KMA might be right for you!
Key Marketing Advantage is looking for DM Industry experienced, goal-oriented team players to fill key sales and support positions as we aggressively expand our List Management, Brokerage and Database capabilities. If you would like to join our team of dedicated, innovative marketers in a corporate culture where integrity and exemplary service are the cornerstones, and hard work and dedication should bring personal satisfaction and financial reward, please e-mail your resume and salary requirements to Linda Bridson at [email protected] or fax to 203-744-9012.
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We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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