* Diabetic Consumers
* Trigger Base New Finance Seekers
* Natural Health Hoodia Product Buyers
* OMMA Magazine
* Lipoplex with Hoodia
* Trenchless Technology Industry Directory
* American City Business Journals Statement Inserts
* People in the News
* Short Cuts
* Classified
NEW LISTS
Diabetic Consumers
Some 717,000 individuals who purchased over the counter products used by diabetics are identified on a new list segment derived from the National Retail Transactional database. It’s comprised of information from national retailers that scan data from Universal Product Codes at the point of purchase. Purchases averaging $65 were paid for with debit or credit cards. This file is not available to retailers.
Selections: Age, gender, income, product, state/SCF/ZIP
Price: $120/M to $300/M (depending on user category)
Contact: Direct Partner Solutions Inc., Marley White (678-762-9869; [email protected]
Trigger Base New Finance Seekers
Individuals named on this file have applied for loan consolidation and credit repair services. The count is 312,119. Direct mail and the Internet are the sources.
Selections: Hotlines, age, gender, income, homeowner, presence of children, mail order buyers, state/SCF/ZIP
Price: $85/M
Contact: Focus USA, Chris Morgan (603-673-3473; [email protected]
Natural Health Hoodia Product Buyers
This file from Natural Health Certified Hoodia consists of 49,633 buyers from the last 12 months. Three-quarters of these weight loss supplement customers are women. The average sale was $73. Records for telemarketing are available. Orders were generated from an infomercial.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305 or [email protected]
OMMA Magazine
Media Post Communications has released a list of 19,629 subscribers to OMMA, a trade magazine that covers online media, marketing and advertising. This file includes paid and controlled circulation subscribers
Selections: Job function/title, max per company, type of firm, state/SCF/ZIP
Price: $150/M
Contact: Direct Media Inc., Julie Salles (203-532-2492; [email protected]
Lipoplex with Hoodia
Steel Bridge Inc. has nearly 20,000 buyers on file. These customers spent on average $80 for this weight loss product, but the unit of sales ranges upwards to $500. Orders were generated at online lipolexwithhoodia.com. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Geon Media Group, Jana Schmidt (801-619-7800; [email protected]
Trenchless Technology Industry Directory
Benjamin Media Inc. offers 2,446 subscribers to its Trenchless Industry Technology Directory. This file reaches contractors, manufacturers and other professionals involved in trenchless infrastructure. Sources include the Internet.
Selections: Type of business, professional services, e-mail addresses, telephone/fax numbers, state/SCF/ZIP
Price: $575 (entire file)
Contact: Information Refinery Inc., Brahm Schenkman (201-529-2600; [email protected]
NEW INSERT MEDIA
American City Business Journals Statement Inserts
Up to five inserts will be accepted in each of the roughly 25,000 statements mailed monthly. This program targets news and renewal subscribers to regional business publications. The maximum size for inserts is 3-1/2 by 8-1/4 inches.
Price: $70/M
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected]
IN THE NEWS
People in the News
Dmitri Kuznetsov has been appointed vice president and director of analytics at Intellidyn Corp. Kuznetsov will lead a team of database marketing and analytics professionals at the database compilation firm. Intellidyn builds credit, demographic and behavioral databases, and offers other list services. Kuztnetsov was formerly with the Media Planning Group.
Short Cuts
NextMark Inc. has tripled its office space to accommodate growth and hired Kirt Johnson as director of software engineering. Its address and phone numbers remain unchanged.
CLASSIFIEDS
Classified
Several Domain Names For Sale
Accepting offers
For details contact [email protected]
Americaneedschange2008.com
Ordermanagementpros.com
Seofulfillment.com
Thedmpros.com
Thelistpros.com
Vidclips4free.com
We are currently looking for a qualified candidate to fill the following open position:
List Rental Account Executive – New York, NY (Req # 2316)
The List Rental Account Executive will be responsible for generating list rental revenue from Nielsen Business Media’s client list, contacting NBM’s clients not utilizing list rental and generating new leads for list rental. The AE will be responsible for working with the list rental management company on behalf of client, overall performance and growth of list sales for assigned brands, territory management, develop telesales skills, and achieve/exceed assigned sales quotas.
Please visit www.nielsen.com/careers (www.nielsen.com/careers) to view the job description and to apply online. You can enter the requisition ID number listed above to take you directly to the position you are interested in.
The Nielsen Company is an equal opportunity employer.
TravelSmith Outfitters — List Rental Manager
About Us:
TravelSmith Outfitters, located in Novato, 30 minutes north of San Francisco, is the premier catalog and e-commerce retailer of travel apparel and accessories. We are currently seeking a List Rental Manager to work in our Marketing Department.
TravelSmith offers a comprehensive benefits package including 401k with company match, unique time off benefits, excellent work environment, and fantastic product discounts.
Position Summary:
The List Rental Manager will be responsible for planning, executing and analyzing TravelSmith’s customer acquisition programs and circulation plans as well evaluating the market place and making recommendation based on business needs. Additionally, responsible for all functions related to data processing as it pertains to service bureau as well as print and bind instructions to printer. Assist in the development and implementation of the Company’s overall mailing and marketing program with the goal of optimizing the company’s growth and profitability.
For a full detail of position responsibilities and qualifications visit our posting on the DIRECT JOBZONE at jobzone.directmag.com/index.php?a=2&b=774
To Apply:
Submit letter of interest and resume with salary requirements to Human Resources or e-mail to [email protected]
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