* Alternative Medicine
* HealthSaludUSA
* C-2 e-Newsletter E-mail
* Americans Against Same Sex Marriage
* Donors to Veteran’s Causes
* Infomercial Buyers With Telephones
* People in the News
* Gardens Alive
* Travelers from Telecharge
LISTS UNDER NEW MANAGEMENT
Alternative Medicine
Pacific Lists Inc. has been appointed manager of the subscription list for Alternative Medicine magazine. Nearly 80,000 subscribers are available. Sixty percent of these individuals are women. The average age of subscribers is 49; average household income $68,000. ALC Data Management was the prior list manager.
Selections: Gender, state/SCF/ZIP
Price: $120/M
Contact: Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or Carolyn@pacificlists.com and Inga Beck at 415-945-7608 or inga@pacificlists.com
NEW LISTS
HealthSaludUSA
A database enhanced with more than 400 consumer selections has been introduced by HealthSaludUSA Inc. The firm provides bilingual healthcare products and services for consumers and healthcare professionals. This file containing more than 9.8 million records is derived from transaction and self-reported data from Web sites, direct mail and telephone interviews.
Selections: Hotlines, marital status, income, length of residence, presence of children, religion, mail responsive, occupation, credit cardholder, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: ClientLogic Specialist Marketing Services, Lana Cardinale at 201-865-5800, ext. 2607 or lanacar@clientlogic.com
C-2 e-Newsletter E-mail
101 Communications launches the C-2 e-Newsletter e-mail file today. This file consists of more than 8,100 individuals concerned about the use of technology. This file includes CEOs, provosts, vice presidents and other corporate level executives.
Selections: Budget, job function, business/industry, state/SCF/ZIP
Price: $300/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Americans Against Same Sex Marriage
A list of 276,035 donors to Americans Against Same Sex Marriage and other religious and political groups opposed to civil rights for gays and lesbians has been introduced to the market. Direct mail is the source.
Selections: Age, gender, income, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or dorothy@midwestdm.com
Donors to Veteran’s Causes
An e-mail list of 190,332 contributors to various veterans’ causes within the last 12 months has become available. The sources are Web site registrations and opt-in e-mail.
Selections: Quarterly hotline, Age, children by age, mail order buyer, length of residence, lifestyle interests, marital status, homeowner, household income, gender, state/SCF/ZIP
Price: $135/M
Contact: Mail Marketing Inc., Bob Carr at 201-750-3222, ext. 22 or Bcarr@mailmkt.com
Infomercial Buyers With Telephones
Consumers who responded to a variety of infomercials offering everything from housewares to self-improvement products are named on the Infomercial Buyers With Telephones list. A total of 202,673 records are offered.
Selections: Monthly hotline, gender, credit card vs. check payment, state/SCF/ZIP
Price: $90/M (postal file); $200/M (telemarketing file)
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or nliddane@ven.com
IN THE NEWS
People in the News
Nancy O’Reilly has accepted a newly created position as director of new business development at ALC of New York LLC. O’Reilly previously worked for D-J Associates.
Kathy McCourt has been promoted to department and sales manager for data processing at J.R. Direct Response International Inc., based in Delta, BC, Canada. Jennifer Cowden was promoted to list sales manager. Laura Pike has been hired as an account executive.
SPECIALS!
Gardens Alive
Selects are half price for any non-catalog test orders of the Gardens Alive list before June 15. This is a universe of 322,000 gardeners. Contact ALC Data Management, Tom McCulloh at 914-524-5238 or tom.mcculloh@alc.com
Travelers from Telecharge
Through May 31 new test mailers receive $10/M off the base price of the Travelers from Telecharge list. More than 1 million records are available. MKTG Services, Billie Risser at 215-968-5020, ext. 138 or brisser@mktgservices.com
