* Hollister Retail
* Park’s Seed Properties Master File
* Travelbuzz Inns Resorts and Getaways
* Executive Education Training Programs
* Supernova Stocks
* August Home Publishing Canadian
* Educational Values K-12 Teachers
* Short Cuts
* Golf Warehouse
* Harvard Business Review
NEW LISTS
Hollister Retail
The teenage apparel retailer Hollister Co. has launched its customer list. More than 1.2 million retail buyers from the last 12 months are available. A segment with 178,824 online buyers is also offered. The average order is $75.
Selections: Hotlines, dollar amount spent (ranges), gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact: Mokrynskidirect, Allison Larsen at 201-487-8181, ext. 640 or alarsen@mokrynski.com
Park’s Seed Properties Master File
Geo. W. Park Seed Co. Inc. has launched a masterfile comprised of buyers from its Park’s Seed, Park’s Garden and Wayside Gardens catalog titles. The Park’s Seeds Properties Master File contains 268,565 buyers from the last 12 months. Eighty percent of these gardeners are women, typically between 45 and 55, with a $45,000 average income. The average order is $70.
Selections: Dollar, hotlines, credit card sold, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Sherry Flint at 603-924-9262, ext. 2426 or sflint@millard.com and Beth Pratt at 603-924-9262, ext. 2279 or bpratt@millard.com
Travelbuzz Inns Resorts and Getaways
A universe of 1.6 million travelers has been launched with data derived from Web sites. The TravelBuzz Inns Resorts and Getaways file includes numerous types of traveler list segments. For example records for frequent flyer club members, timeshare owners, magazine subscribers and frequent cruise ship passengers are offered.
Selections: Age range, demographic, ethnicity, gender, homeowner, household income, lifestyle, marital status, monthly hotline, telephone numbers, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Media Source Solutions Inc., John Salmon at 561-241-3003 or jsalmon@mediasourcesolutions.com and Michele Volpe at 415-893-8120 or mvolpe@mediasourcesolutions.com
Executive Education Training Programs
Men and women who participated in education programs for career advancement have been assembled on the Executive Education Training Programs list. A total of 34,556 records with business addresses are available. No telemarketing is allowed. Direct mail and the Internet are the sources.
Selections: Building teams/leadership, global economy and international marketing, management and administrative skills, sales and marketing, hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Byrum & Fleming, Linda Lopez at 800-850-1711 or linda@byrumfleming.com and Susanna Murphy at 800-850-1711 or susanna@byrumfleming.com
Supernova Stocks
Investment newsletter publisher Supernova Stocks LLC has released a list of 2,301 subscribers. These individuals paid $240 on a credit card for a one-year subscription. Most subscribers are men who self-direct investments in stocks. Direct mail and the Internet are the sources.
Selections: None offered
Price: $400 (entire file)
Contact: MetaResponse Group Inc., Dorothy Laudano at 954-360-0644, ext. 202 or dlaudano@metaresponse.com and Raechel Sorge at 954-360-0644, ext. 217 or rsorge@metaresponse.com
CANADIAN LIST NEWS
August Home Publishing Canadian
A list of Canadian magazine subscribers has been introduced by August Home Publishing Co. This file names nearly 24,000 subscribers to Woodsmith, ShopNotes, Workbench, Garden Gate and Cuisine at Home magazines. Direct mail is the source.
Selections: FSA, province, gender
Price: $110/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-850-1012 or JeffD@nai.biz
NEW INSERT MEDIA
Educational Values K-12 Teachers
An insert program targeting 100,000 educators at their home addresses will be launched this summer. Educational Values K-12 Teachers will be mailed to the MKTG Teachers at Home Masterfile. Roughly three-quarters of these teachers are married. Seventy-nine percent of these individuals are women with a $50,000 or higher household income. Inserts maybe as large as 5-1/2 by 8-1/2 inches. Inquiries for inserts weighing more than .25 ounce will be considered.
Price: $55/M
Contact: MKTG Services, John Ahern at 215-968-5020, ext. 149 or jahern@mktgservices.com
IN THE NEWS
Short Cuts
Greatlists.com will be moving to new offices on April 29 and will be closed that day. The new address is 21351 Gentry Drive, Suite 135, Dulles, VA 20166. The telephone number 703-821-8130 and fax 803-821-8243 will remain the same.
SPECIALS!
Golf Warehouse
New test mailers receive $10/M off the base price of the Golf Warehouse list. This is a universe of 370,000 names. Contact ALC Data Management, Jeff Marchant at 609-580-2910 or jeff.marchant@alc.com
Harvard Business Review
The fee for one select on the Harvard Business Review will be waived for new consumer test mailers. More than 105,000 subscribers are on this file. Contact Lake Group Media Inc., Daniel Grubert at 914-925-2449 or Daniel.Grubert@LakeGroupMedia.com
