* Taylor Gifts Get Organized
* Linux/Adaptive Learning Systems
* Second Amendment Alliance
* DealerEdition.com Magazine
* Trip of a Lifetime Modus Matched
* Fly Fishing Enthusiasts
* Latina Magazine
* Habitat for Humanity/Amnesty Intl.
* Smart Money
NEW LISTS
Taylor Gifts Get Organized
The master files from Taylor Gifts and the Get Organized general merchandise catalogs have been combined to launch the Taylor Gifts Get Organized master file and enhanced master file. A total of 743,777 enhanced records from the last 24 months are available, in addition to segments with last 12- and 3-month enhanced records. The regular master file contains 736,170 last-24-month records.
Selections: Hotlines, lifestyle, age, income, gender, credit card buyers, dollar, ethnic, religion, multibuyers, single buyers, presence of children, product ,state/SCF/ZIP
Price: $100/M (last-24-months)
Contact: RMI Direct Marketing Inc., Carol Forbes at 203-825-4634 or cforbes@rmidirect.com and Hillary Taylor at 203-825-4631 or htaylor@rmidirect.com
Linux/Adaptive Learning Systems
Adaptive Learning Systems has launched the Linux Master File, consisting of 51,156 postal and 45,176 e-mail records. These Linux professionals use both client and server host operating systems. They have purchased programs via the Internet, direct mail or telephone.
Selections: Home/business address, number of employees, gender, income, job title/function, state/SCF/ZIP
Price: $100/M (postal records); $300/M (e-mail records)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Second Amendment Alliance
People who believe strongly in a constitutional right to own guns are listed on the Second Amendment Alliance list. The 95,028 records on this file were generated from telemarketing.
Selections: Hotline, telephone numbers, state/SCF/ZIP
Price: $100/M
Contact: TMA List Brokerage & Management, Kristin Crisafulli at 703-547-4949 or kcrisafulli@tmalist.com
DealerEdition.com Magazine
The agricultural title DealerEdition.com magazine has released its list of 25,000 subscribers. This publication targets dealers, distributors and manufacturers. The sources are direct mail and telemarketing.
Selections: State/SCF/ZIP
Price: $85/M
Contact: Names and Addresses Inc., Jeff Dunn at 847-465-1500 or JeffD@nai.biz
Trip of a Lifetime Modus Matched
The Trip of a Lifetime Weekly Bank Card Applicants Database was used to score and rank consumers by selected attributes to build the Trip of a Lifetime Modus Matched file, a universe with 18 million records. Counts are available for segments identifying young parents, high debt, students and credit seekers, among others. The sources are direct mail, telemarketing and a statistical model.
Selections: Name, address, income, credit card, age, monthly hotline, wealth style state/SCF/ZIP
Price: $100/M (base)
Contact: Lighthouse List Co., Mark Traverso at 800-684-2180, ext. 209 or mark@lighthouselist.com and Loren Worley at 800-684-2180, ext. 210 or loren@lighthouselist.com
NEW COMPILED LISTS
Fly Fishing Enthusiasts
E-mail and postal files have become available that identify consumers who indicated an interest in fly fishing when they completed online surveys at Web sites such as statetourismboard.com. This self-reported data is recorded in the Thomas Townsend & Kent Affluent Americans Database. A total of 160,305 e-mail records and 125,726 postal records are offered on the Fly Fishing Enthusiasts list.
Selections: Behavior, income, gender, state/SCF
Price: $100/M (postal or e-mail records)
Contact: Thomas Townsend & Kent, Kay Sheridan at 312-650-7776 or kay@thomastownsendandkent.com
NEW SELECTS
Latina Magazine
A select for change of address has become available from Latina Magazine, a women’s title for Hispanic women. A total of 16,159 subscribers who changed their addresses within the last six months are offered.
Additional selections: Source, paid, gender, business/home address, state/SCF/ZIP
Sample usage: ABC Distributing, Advance Magazine Group, American Heart Association, American Red Cross, Bank of America, Book-of-the-Month Club, Citicorp Credit Service, Disney World, Enterprise Rent-a-Car, Essence Magazine, Lew Magram, Meredith Corp., National Magazine Exchange, Oblate Missions, TV Guide, Unity School of Christianity
Price: $100/M (base)
Contact: MKTG Services, Robin O’Hagan at 215-968-5020, ext. 141 or rohagan@mktgservices.com
SPECIALS!
Habitat for Humanity/Amnesty Intl.
A catalog test base rate of $65/M is available to catalogers until May 31 for both the Habitat for Humanity and Amnesty International lists, with 1.3 million and 182,000 records respectively. Contact ALC Data Management, Stephanie Lauriello at 609-580-2717 or Stephanie.lauriello@alc.com
Smart Money
A $70/M base rate and $10/M cap on selection charges is being offered for fundraisers that test the Smart Money magazine list. A total of 604,955 active subscribers are available. Contact Direct Media Inc., Maureen Luciano at 203-532-2434 or mluciano@directmedia.com and Patricia Hill at 203-532-2389 or phill@directmedia.com
