* Specialty Technical Publishers
* Lebhar-Friedman E-mail Files
* Progressive Agenda
* Lifestyle’s Health Awareness Internet Buyers
* Claret Jug Newsletter
* New Life Solution
* People in the News
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Specialty Technical Publishers
Edith Roman Associates Inc. recently was named manager of Specialty Technical Publishers’ master file. Some 215,448 U.S. and 37,396 Canadian subscribers are identified. Publications sold include newsletters and manuals on environmental, health and safety laws. The average unit of sale is $450. The previous list manager was Listworks Corp.
Selections: Business/home address, gender, job title, state/SCF/ZIP
Price: $110/M (U.S. subs); $120/M (Canadian subs)
Contact: Edith Roman Associates Inc., Michael Costantino at 800-223-2194, ext. 748 [email protected]
NEW LISTS
Lebhar-Friedman E-mail Files
E-mail records are available from Lebhar-Friedman Inc. of subscribers to Chain Store Age, Drug Store News, DSN Retailing Today and Home Channel News. The counts range from 20,100 to 73,715. New selections for company size, sales volume and SIC codes were introduced on the magazine’s corresponding postal files and the new e-mail lists.
Additional selections: State/SCF/ZIP
Price: $305/M
Contact: Statlistics, Dolores Broderick at 203-778-8700, ext. 112 or [email protected] (e-mail) and Scott Perillo at 203-778-8700, ext. 132 or [email protected] (postal)
Progressive Agenda
Four new Progressive Agenda lists identify contributors to the campaigns of liberal Democrats, African-American candidates and other state and local candidates opposed to President Bush. The largest of these files are Feminist Ideology Donors and Anti-Bush Donors, with 95,897 and 53,704 last-24-month contributors, respectively. Jewish Democratic Donors names 43,313 who made a contribution in the last 24 months. Donors to African-American Candidates has 32,649 last-24-month records. Counts for last 18- and 12-month donors also are available. A telemarketing selection is offered at no charge. Direct mail is the source for 95% of these records.
Additional selections: Gender, $100-plus donors, state/SCF/ZIP
Price: $85/M (last-24-month donors)
Contact: Conrad Direct, Jenifer Gluckman at 201-567-3200, ext. 3031 or [email protected]
Lifestyle’s Health Awareness Internet Buyers
Some 2.8 million health-conscious consumers who purchased health-related products and services online are included on Lifestyle’s Health Awareness Internet Buyers postal database. All individuals listed paid by credit card. E-mail addresses are available for a portion of this file.
Selections: Hotlines, product type, household income, homeowners, length of residence, age, marital status, presence of children, interests and hobbies, religion, mail responsive, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: Lifestyle Change Communications, Stuart E. Engel at 770-218-8200, ext. 230 or [email protected]
Claret Jug Newsletter
The Claret Jug newsletter’s list of 300,000 subscribers recently came on the market. These are golfers with an $87,700 average annual income and a net worth of some $618,000. They play about 50 times a year.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Services Corp., Scott Kozlowski at 203-791-4422 or [email protected]
New Life Solution
This is a list of 9,447 who bought adult products in the first quarter from Web site Odace.com. Postal and telemarketing records are available. Those on the file spent about $89 per order. Women made nearly 71% of the purchases.
Selections: Gender, state/SCF/ZIP
Price: $100/M (postal records); $250/M (telemarketing records)
Contact: Impulse Media, Pam Ranalli at 203-825-4652 or [email protected]
IN THE NEWS
People in the News
American List Counsel Inc.’s employees donated more than $12,000 to help survivors of the Dec. 26 Indian Ocean tsunami. Their contributions made to Unicef and AmeriCares were matched by ALC, according to CEO Donn Rappaport.
Marie Briganti has joined Walter Karl Inc. as an account executive assigned to the Primedia account. Briganti previously worked for Statlistics.
Jeanne Bennett was promoted to account manager for Millard Group Inc.’s list brokerage division. Bennett has been with the firm since December 1993.
Short Cuts
Dennis Publishing Ltd. is expected to launch a master file before May 1 consisting of deduped subscriber records from Blender, Maxim and Stuff magazines, with data enhancements from Acxiom. Contact Lake Group Media Inc., Anthony Carraturo at 914-925-2460 or [email protected]
A $65/M nonprofit and $80/M catalog rate have been set for Consumer Infobuyers records. The last-24-month count exceeds 17 million and includes more than 4,000 product purchase selects. Contact MKTG Services, Courtney Barrett at 215-968-5020, ext. 136 or [email protected]
The base price for the Bruce Bermans Master Degree in Making Millions opportunity seekers list has been reduced to $110/M, a cut of $40/M. The count for February is 21,255. Contact Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
Network
